Tag Archives: Company

Onboarding challenges

The activity we used to call induction is now widely referred to as onboarding. It remains  a crucial part of the hiring process, challenging our HR professionals to integrate new employees into the business as quickly as possible. At The … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Change of purpose

Someone recently amused me with a story about a new CEO  taking post. She began with a short handover meeting with her predecessor. Short because all her predecessor did was to give her three sealed envelopes. “Take these” he said, … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Human Relations, Internal brand, Market Research, Social Media, The Brand Inside | Tagged , , , , , | Leave a comment

Tone and manner

Last weekend we launched the latest year group in our leadership programme www.amalgamleadership.com. As usual, we asked participants to focus on their life and career journeys so far. We get them to identify moments that have mattered along the way … Continue reading

Posted in African Business, African ingenuity, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , | Leave a comment

Job titles

When I investigate the culture of a company, one of the first things I look at is how jobs are ordered and titled. I’ve become quite keen on the organogram, using it as a map to see how easily I … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

A sense of ownership

I wonder if you can guess the most common complaint I receive from CEO’s about the attitude of their staff? ‘Why can’t my employees act like owners?’ This  ranks top over many other popular choices, which include ‘Why am I … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy | Tagged , , , , , , , , , , , , , | Leave a comment

Experience not Service

Customer experience has become the new marketing. It influences brand perceptions and impacts business performance just as strongly as traditional Marketing once did. As my Chairman, Professor Nader Tavassoli  www.nadertavassoli.com reminds us: “Brands are promised by advertising but delivered by … Continue reading

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Workspace woes

The world of work still needs an effective solution to the shaping of productive office space. Here in Africa, relatively few of us have the privilege of working in offices. Far more people work in small retail outlets, factories and … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

A little help

December offers leaders a good opportunity to pause and reflect on the well-being of their people. The context is perfect. Whatever their faith, almost everyone regards the Christmas period as a time for reconnecting with what really matters in life. … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, The Brand Inside | Tagged , , , , , , , , , | 1 Comment

Good neighbours

Last week I heard about a brand whose senior management team literally lives by its promise to the market. The story came from one of the CEO’s we mentor under the Amalgam Leadership programme. His brand is a microfinance lender … Continue reading

Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , | Leave a comment