Tag Archives: communications

The office idiot

  Have you ever been in a meeting with someone who wastes your time? A colleague?  A supplier? A Government official?  A representative of your brand, or someone else’s? I’m pretty sure you have been. And you will be again: … Continue reading

Posted in Advertising, African Business, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

First impressions

Make them true to your brand Your grandmother always told you that first impressions count. She was a wise old bird. She knew that proper shoes, well polished, were the first priority for men. Modest yet modish dress and subtle … Continue reading

Posted in Advertising, African Business, African marketing, African Youth, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Market Research, Social marketing, Social Media, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Harold Burson at 91!

Harold Burson, co-founder, Burson-Marsteller At 91, Burson-Marsteller co-founder Harold Burson appears as sharp as ever. On a recent visit to Hong Kong, he presented no-nonsense views on the state of PR in Asia and the extent to which its role … Continue reading

Posted in Current affairs, Market Research, Public Relations, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment