Tag Archives: Communicate.

The bureaucratic condition

Working in organisational transformation certainly produces some home truths. The latest for me has been realising  how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Machine and human, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , | 1 Comment

The Millennial mindset

Last week I revealed that one of the reasons modern CEO’s struggle to understand their employees is a generation gap wider than the Rift Valley. Most C-level executives are over 40, which in socio-demographic terms makes them members of Generation … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Kenyan Market, Local Brands, Machine and human, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment