Tag Archives: Colleague

Culture Cues

Culture is the character of the organisation. Businesses that cultivate strong, attractive characters understand the values they need to deliver their goals. They know the behaviours their employees must demonstrate in their daily work to deliver the right customer (and … Continue reading

Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside | Tagged , , , , , , , , | Leave a comment

When your focus is entirely internal

A recruitment video featuring stilted performances from real government employees has been widely panned as awkward and cringe-worthy in Australia. The Game Changers ad is aimed at enticing young people to apply for the finance department’s graduate scheme. In one of … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , | Leave a comment

The office idiot

  Have you ever been in a meeting with someone who wastes your time? A colleague?  A supplier? A Government official?  A representative of your brand, or someone else’s? I’m pretty sure you have been. And you will be again: … Continue reading

Posted in Advertising, African Business, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment