Tag Archives: Coca-Cola
Businesses must have a purpose; and brands must have a call to action. Without the former, employees have no direction. Without the latter, customers have no reason to buy. Business purpose is an output of business strategy. It’s the bold … Continue reading
A missed opportunity for marketers Christmas remains a big event in Africa, despite the increasing variety of our religious persuasions. Everyone is up for ‘holiday time’, regardless of the reason. Families gather with even more enthusiasm than usual. Children and … Continue reading
By Dale Buss – brandchannel.com Slowly and perhaps surely, it looks like Pepsi is coming back against Coke in North America. By the time Beyonce headlines the Pepsi-sponsored halftime show during the telecast of the next Super Bowl in February, … Continue reading
Kenya’s Top Five Advertisers Jan-Jun 2012 Company H1 2011 H1 2012 % Change KSH bn KSH bn Govt of Kenya 1,293 2,032 57% Reckitt Benckiser 966 1,731 79% Safaricom 2,126 1,600 -49% Unilever 1,057 1,528 45% Coca-Cola 396 899 127% … Continue reading
Six lessons for brand owners WPP has just released its Brandz report on the Top 100 Most Valuable Global Brands. And, as usual it’s a cracking read for anyone interested in how great brands are built and behave.
Why brand equity matters. IPO: the Initial Public Offering of Company stock on a public exchange. In Africa we had an unconditional love affair with them for perhaps ten years.