Tag Archives: Coca-Cola

Call to action

Businesses must have a purpose; and brands must have a call to action. Without the former, employees have no direction. Without the latter, customers have no reason to buy. Business purpose is an output of business strategy. It’s the bold … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Does sex still sell?

Doing anything in East Africa these days means spending a long time stationery on our crowded roads. Even if you have a driver – and I don’t – you rarely manage more than two city centre meetings a day. So, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized, Women | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Star quality

Does your brand have it? If you’re an accomplished marketer in Africa you will already have exposed your brand in a number of channels and editorial environments. Depending on your target audience you may well still be using newspapers, because … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

African Christmas

A missed opportunity for marketers Christmas remains a big event in Africa, despite the increasing variety of our religious persuasions. Everyone is up for ‘holiday time’, regardless of the reason. Families gather with even more enthusiasm than usual. Children and … Continue reading

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Pepsi Refreshes Market Share, Prepares to Suit Up for Super Bowl

By Dale Buss – brandchannel.com Slowly and perhaps surely, it looks like Pepsi is coming back against Coke in North America. By the time Beyonce headlines the Pepsi-sponsored halftime show during the telecast of the next Super Bowl in February, … Continue reading

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Reckitt Benckiser overtakes Safaricom in new spending on ads (Business Daily – Kenya)

Kenya’s Top Five Advertisers Jan-Jun 2012 Company H1 2011 H1 2012 % Change KSH bn KSH bn Govt of Kenya 1,293 2,032 57% Reckitt Benckiser 966 1,731 79% Safaricom 2,126 1,600 -49% Unilever 1,057 1,528 45% Coca-Cola 396 899 127% … Continue reading

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Brandz 2012

Six lessons for brand owners WPP has just released its Brandz report on the Top 100 Most Valuable Global Brands. And, as usual it’s a cracking read for anyone interested in how great brands are built and behave.

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IPO failure

Why brand equity matters. IPO: the Initial Public Offering of Company stock on a public exchange. In Africa we had an unconditional love affair with them for perhaps ten years.

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