Tag Archives: career

Constructive Complaint

I have a friend who loves to complain. In fact, for him, complaining about service is less of a hobby and more of a second career. He is persistent; he is detailed. He reaches far into the targeted organisation and … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

ZM asks: I am interested in a career in advertising, and would like to understand what a Media Planner does. Also, what is the best way for me to find this employment? Chris replies: Media planning is the process of finding the … Continue reading

Posted in Advertising, Current affairs, Direct marketing, Kenyan Market, Local Brands, Machine and human, Market Research, Media Investment | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment