Tag Archives: Campaigns

Fear inhibits growth

Last week I caught up with an old friend who leads a financial PR business in China. We fell to reminiscing about corporate life in multinationals, and it didn’t take long for the old discontent to resurface (he’s still harness, … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Machine and human, Millenials, The Brand Inside | Tagged , , , , , , , , , , , , , , , | 2 Comments

How to sound appropriate in communication

“It aint what you do, its the way that you do it. That’s what get results, “so goes the old song. The same is even truer for communication. whether internal or external, the tone you use matters more than the … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The new 4P’s of marketing

People, people, people and …people Much of my time, and much of what I enjoy doing, is helping enterprises to define their brand promise. I used to do it specifically to inform advertising campaigns, but now my interest is more … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Digital developments

Coming to a market near you very soon. Marketers in Africa know that online media are gathering audiences and commercial traction very quickly. Not everyone has been bold enough to put some investment into online advertising or social media promotions yet. But … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Digital space, Direct marketing, Global Brands, Internal brand, Local Brands, Machine and human, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Building your corporate culture

Where to start Anyone who works in Africa understands that we are still in the early days of building corporate cultures that work. We have built processes. We have improved transparency and governance. We have introduced innovation and continuous self- … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Internal brand, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment