Tag Archives: Broadcast media

Marketing islands

It’s rare find a Marketer criticising his profession, so I was intrigued when the Chief Marketing officer of HP had this to say last month: “Marketers risk forming a parallel universe and distancing themselves from the business.” Lucio was talking to … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Machine and human, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Youth engagement wins Emmy

East African success recognised Do you know of any business in Africa that’s received an Emmy? (That’s a global award for excellence in televisual or digital media.) No? Me neither. But I have just been introduced to an East African … Continue reading

Posted in African Business, African entertainment, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Current affairs, Digital space, Empowerment, Facebook, Growth, Kenyan Market, Local Brands, Market Research, Media Investment, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment