Read Chris every week in the African press.
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Tag Archives: brands
Be the best
I’m often amazed when very established businesses cannot say what they are good at. It’s symptomatic of worrying indecision. Any business that survives the test of time will develop a range of capabilities. With luck it might even develop a … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Uncategorized
Tagged Apple, Audience, Billboard, brands, Businesses, Communicating, Culture, Customers, Employees, Expertise, Irony, marketers, retailer, technology, website
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The fake CEO
Have you read about the French company Laboratoires Berden and its charismatic CEO, Eric Dumonpierre? Founded in 1996, the company launched Mutorex, an anti-obesity drug. Dumonpierre rapidly became a star chief executive, winning several awards for corporate social responsibility. He … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Current affairs, Global Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized
Tagged Accounts, Asia, brands, CEO, Corporate social responsibility, Customers, Ecosystem, Employees, French company, Hybrid vehicle fleet, Industry, media, Paris, Techniques
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People deliver brands
My Chairman (www.nadertavassoli.com) is fond of telling his CEO pupils, “Brands are promised by advertising by delivered by people.” He means your employees -whether you have a fintech brand or a fast food restaurant. Your staff deliver on your promises. … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Talent Development, The Brand Inside
Tagged advertising, Africa, African Youth Congress, Brand-led academies, brands, Business, CEO pupils, Citizen behavior, Conference, Culture, Delegates, Employees, Fast food restaurant, Foreign lands, Government Agency, immigration, National reputation, Online peer community, Organisers, South Africa, Staff, Talent development, Twitter, Webinars and MOOCs (Massive Open Online Courses)
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Stop hiring on gut
Human Resource professionals should always be on the lookout for opportunities to add commercial value to their organisations. For far too long, CEO’s, unwilling to get to grips with the face-to-face reality of managing staff issues, have delegated far too … Continue reading
Posted in African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Uncategorized
Tagged Bangalore, brands, CEO's, Commercial value, Company, Culture, CV, East African, Environment, Geography, Hiring, Human Resource professionals, Interviews, Job performance, Offices, Organisations, Psychologist, Recruitment, research, Technical
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Burst that bubble
Like any consultancy business, we work across multiple business sectors and, in our case, geographies. This produces insights on brands and company cultures that surprise me. Not for the insights themselves, but because they apply across so many types of … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Millenials, The Brand Inside
Tagged Account teams, Africa, brands, Business, CEO, Colleagues, communications, Company, Competitors, Consultancy, Cultures, Customers, Geographies, Leaders, Market, Millennial, Staff members
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Bank Promises
Over the holidays I researched our banking sector. Proof positive that the Devil makes work for idle hands. We now have 104 businesses licensed to bank in East Africa, barring any recent failures. I’m sure that the Directors of these … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy, The Brand Inside
Tagged advertising, Bank, brands, Business, Copywriting, Customer, Director, Directors, east africa, Globally, Holidays, Marketing, technology
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Marketing islands
It’s rare find a Marketer criticising his profession, so I was intrigued when the Chief Marketing officer of HP had this to say last month: “Marketers risk forming a parallel universe and distancing themselves from the business.” Lucio was talking to … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Social Media, The Brand Inside, Uncategorized
Tagged brands, Broadcast media, Business, CEO, Chase, Companys’, Culturally bilingual, customer experience, digital world, east africa, Executive board level, Forbes, HP, Marketing directors, MARKETING ISLANDS, Marketing jargon, MasterCard, Millennial audience, Senior leadership teams, Twitter
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Millennial Matters
Goodness, there’s a lot of talk about the Millennial generation (18-35’s) in the workplace. And arguably too much credence being given to management needing to change its style in response. I’m giving the matter some thought over the next few … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Local Brands, The Brand Inside, Uncategorized
Tagged American, Behaviour, Blue collar jobs, brands, consumers, Diphtheria., Employer, England, GE, Global economic, IBM, Industries, KFC, Leadership, management, marketers, Millennial generation, Organisations, psychology, Smallpox, Social Anthropology, social media, South Dakota, Travel
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Social media in trouble
Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading
Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Media Investment, Social Media, The Brand Inside, Uncategorized
Tagged Africa, Billion, brands, Communication, Communities, comprehension, Continents, customer service, Europe, Facebook, Google, Industry, Politico-religious, social media, Society, US Airline, warmth., Youtube
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