Tag Archives: brand delivery

The bureaucratic condition

Working in organisational transformation certainly produces some home truths. The latest for me has been realising¬† how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Machine and human, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Walk the talk

Staff behaviour must deliver on brand claims When I think of the millions that companies spend on shaping and communicating their brand offerings, I wonder how much they spend on inculcating brand behaviour in staff. The answer is probably more … Continue reading

Posted in Advertising, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Human Relations, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , | Leave a comment