Tag Archives: Authority

Customer Service Weak

Did you notice that last week was Customer Service week, everywhere on the planet? The Internet says Customer Service Week is celebrated annually during the first full week in October when customer-oriented organisations around the world recognise the importance of … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Global Brands, Internal brand, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Going Off-Message

Thanks to the efforts of well-meaning people, many organisations in Africa now ascribe to a vision, a mission and a set of values. Some of them are short, sharp and to the point. They tend come from places with very … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment