Tag Archives: Audiences

Persuasion

The Achilles Heel of any organisational culture is communication. I work inside local, regional and continental businesses – and my diagnostic interventions highlight this time and again.  This seems strange when you consider the exponential growth of channels now open … Continue reading

Posted in African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , | Leave a comment

What’s in a name?

CEO behaviour directly impacts brand health. That’s why it’s prudent to prevent your leader’s personal brand becoming bigger than the company’s. To be fair, this hasn’t happened too frequently in our region. I can count the examples on the fingers … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Growth, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , | 1 Comment

Call to action

Businesses must have a purpose; and brands must have a call to action. Without the former, employees have no direction. Without the latter, customers have no reason to buy. Business purpose is an output of business strategy. It’s the bold … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

TV or not TV

Regular readers will know that Kenya recently revived its Advertising Awards after a gap of twelve years. It gave one a pretty good idea of the state of the advertising nation. Radio ads were terrible and print has gone flat. … Continue reading

Posted in Advertising, African beer, African Leadership, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Radio Ads are white noise

Following the revived APA Advertising Awards I promised some observations on the main categories. Radio has always been the medium with the greatest ability to reach consumers, so I’d like to start there. Last week I described the majority of … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Rethink your employee handbook

As many of you know, after years of building brands for external audiences, I have now turned my attention to what happens inside companies. To re-engineer company cultures so that employees are able to help to deliver the brand promise. … Continue reading

Posted in African Business, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment