Tag Archives: aspirational

Open plan. Closed culture

The BBC recently highlighted research revealing that employees in open plan offices spend 73% less time in face to face interactions. Whilst email use increased by over 67%. That’s no surprise to me. Three decades ago, when I joined the … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Government, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , | 1 Comment

Is Envy a sin?

Not for marketers. Very often, marketers are guilty of approaching Africa as a lumpen mass. A huge Continent of similarly disadvantaged people. Not just disadvantaged economically. But stripped of much of their humanity, too.

Posted in Advertising, Africa statistics, African Business, African marketing, Current affairs, Direct marketing, Kenyan Market, Machine and human, Market Research, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment