Tag Archives: Asia

The fake CEO

Have you read about the French company Laboratoires Berden and its charismatic CEO, Eric Dumonpierre? Founded in 1996, the company launched Mutorex, an anti-obesity drug. Dumonpierre rapidly became a star chief executive, winning several awards for corporate social responsibility. He … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Current affairs, Global Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Open skies at last over Africa?

Emirates targets KQ with Africa’s low-fare plan By DAVID HERBLING Source: Business Daily – Kenya Emirates Airlines is planning partnerships with Africa-focused low-cost carriers in a move that will deepen its rivalry with Kenya Airways and boost the firm’s footprint … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Current affairs, Global Brands, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to feed a planet

May 28th 2012, 13:35 by The Economist online Why the world needs an agricultural revolution in Africa This chart is the nearest thing to a snapshot of everything you need to know about feeding the world. Once again the importance … Continue reading

Posted in African Agriculture, Current affairs, Global Statistics, Machine and human, Market Research | Tagged , , , , , , , , , , , , , | Leave a comment

Harold Burson at 91!

Harold Burson, co-founder, Burson-Marsteller At 91, Burson-Marsteller co-founder Harold Burson appears as sharp as ever. On a recent visit to Hong Kong, he presented no-nonsense views on the state of PR in Asia and the extent to which its role … Continue reading

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