Tag Archives: America
When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading
Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading
Regular readers will know that Kenya recently revived its Advertising Awards after a gap of twelve years. It gave one a pretty good idea of the state of the advertising nation. Radio ads were terrible and print has gone flat. … Continue reading
How is the health of this visiting Presidential brand? All eyes in East Africa are upon Kenya this week, as the most powerful man on the planet comes to call. There’s something for everyone. Car buffs are ogling pics of … Continue reading
When mass market just won’t do The East African winter is hardly the long dark night of the soul, but it does go on a bit. Time to flee the city, and this weekend I found distraction at Ol Pejeta … Continue reading
They make gimcrack brands. Politicians are a funny lot. Their purpose is usually defined (by others) in altruistic terms. To represent the people. To promote the value of society. To protect life and property. And so on. An endless list … Continue reading
Not for marketers. Very often, marketers are guilty of approaching Africa as a lumpen mass. A huge Continent of similarly disadvantaged people. Not just disadvantaged economically. But stripped of much of their humanity, too.