Tag Archives: America

Empty corporations

As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Marketers as CEOs

It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Jingle Bells

When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

China the Brand

Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading

Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, Machine and human, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

TV or not TV

Regular readers will know that Kenya recently revived its Advertising Awards after a gap of twelve years. It gave one a pretty good idea of the state of the advertising nation. Radio ads were terrible and print has gone flat. … Continue reading

Posted in Advertising, African beer, African Leadership, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Try asking. It beats telling.

Regular readers will know that I’m a big fan of Edgar Schein, the professor at MIT Sloan who made organisational behaviours understandable. He’s my touchstone when I’m called upon to intervene in company cultures where behaviours are out of kilter. … Continue reading

Posted in Advertising, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Machine and human, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Upward delegation

A common complaint I hear from senior managers sounds something like this: “I work very hard to meet targets, my junior staff members do not.  In fact I seem do most of their work for them.” I can almost see some … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Machine and human, Market Research, Marketing Strategy, Social marketing, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Brand Obama

How is the health of this visiting Presidential brand? All eyes in East Africa are upon Kenya this week, as the most powerful man on the planet comes to call. There’s something for everyone. Car buffs are ogling pics of … Continue reading

Posted in African Business, African entertainment, African ingenuity, African Leadership, African politics, African travels, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Global Brands, Internal brand, Local Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Succession Planning

Where did the success go? It has often struck me that one of the biggest barriers to successful brand development is a weak human resource strategy. For some reason it is the norm for the most valuable assets of the … Continue reading

Posted in Advertising, African Business, African ingenuity, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Global Brands, Machine and human, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Tourism winners specialise?

When mass market just won’t do The East African winter is hardly the long dark night of the soul, but it does go on a bit. Time to flee the city, and this weekend I found distraction at Ol Pejeta … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Chris Harrison Africa, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment