Read Chris every week in the African press.
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Category Archives: Workshops
Join the dots
Sometimes a company’s website bears little relation to its business purpose. In the third decade of the online age this is disappointing. It suggests that online activity is not central to the enterprise, when it has to be. Those of … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, The Brand Inside, Workshops
Tagged Cabling networks, Commercial portal, Company, Culture change., Digital, IT Department, Market, Online, Online marketing, Online pamphlet, technology, website
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The bureaucratic condition
Working in organisational transformation certainly produces some home truths. The latest for me has been realising how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Uncategorized, Workshops
Tagged Behaviour, brand delivery, Bureaucratic, CEO, Change programmes, Colleagues, committees, Communicate., Company, Corporate, Customers, Employees, Job, Marketing team, Millennial, Organisational transformation, teambuilding
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Branding post-merger
After two decades of progress and innumerable calamities, the supermarket category in East Africa is again in flux. This time the highly professional retail brand Carrefour is coolly selecting the best growth opportunities from the wreckage of the supa-duka boom. … Continue reading
Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized, Workshops
Tagged Aldi, Asda, Brand architecture, branding, east africa, German, Lidl, Market, Mission, Sainsbury’s, supermarket, UK, Values, Vision
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Understand brain capacity
I was listening to a CEO address her team on their execution of the brand strategy; and what began quite reasonably turned into a repetitive rant. I’ve seen it before, so many times. So afterwards I asked why she felt … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Social marketing, Talent Development, The Brand Inside, Workshops
Tagged Audience, Behavioural profiling, Brain capacity, Brand strategy, CEO, Computer, Employees, Hardware, ICT, leadership team, Microsoft
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Employees need to fit your culture
Amid the general wailing and gnashing of teeth that surrounds the Millennial discussion, one occasionally happens upon something sensible. I’ve been reading about how the online entertainment brand Netflix sets expectations for employee contribution. It’s surprisingly hard line; and contains … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Culture change, Local Brands, Social Media, The Brand Inside, Workshops
Tagged Accountability, Africa, brand, Companies, Culture, Economy, Employees, Employers, entertainment, Future, Innovation, Integrity, Leadership, Millennial, Netflix, Online, Organisational cultures, Transparency, Value statements
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China the Brand
Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading
Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, The Brand Inside, Uncategorized, Workshops
Tagged Administration, African continent, America, Beijing, brand, Brand Finance, Business, CEO, China, Commercial diplomacy, Congress, Countries, Economic, Government, Hotel, Indian Ocean, Investor, investors, Journalist, Lusaka, Macroeconomic, People, Tourists, World, Year, Zambian
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Diversity can produce dividends.
Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops
Tagged advertising, African, Asian, brand, Business, Call centres, Campaign, CEO, Company, Culture, Diversity, east africa, Employee education, Environment, European, German, global, Italy, Journey, Magazine, Marketing, Organisation, Positive, Staff, Telecoms, UK, Vodafone, Workforce
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Printer’s Delight
As we all hurtle headlong into the digital space, I am sometimes surprised to discover pockets of ‘analogue’ behaviour surviving this populist revolution. In fact, there is one practise that is positively thriving long after I thought we had marked … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside, Workshops
Tagged 21st century, African Americans, Analogue, Business, CEO, Containers, Customers, Design, Digital space, Insurance company, Logo, Marketing, Materials, Modern world, Notepad, October, Office, Printer’s, Revolution, Ships
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Manage Millennials for success.
We’re continuing to examine the current culture clash in the workplace. Over the past 2 weeks we’ve indulged the Millennial point of view and given the employers’ perspective. This week I want to suggest three simple actions that you as … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Millenials, The Brand Inside, Uncategorized, Workshops
Tagged Brands. Future, Business, Company, Culture, east africa, Email, Employees, EQ, IQ, Leader, Manage, Market, Millennials, Organisation, Transverse structure, Workplace
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Who owns a brand?
As African economies transition rapidly to being market-led, the question of who really owns a brand becomes more pertinent. Growing African businesses are keen to assert ownership of the brands they have spent money to create. Yet few take steps … Continue reading
Posted in African Business, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, Social Media, The Brand Inside, Workshops
Tagged advertisement, African, Apple, brand, BrandFinance. Coca-Cola, Businesses, Companies, Consumer, consumer economies, east africa, Economies, Geneva, Globe, Machinery, Mortar, online technology, social media, Swiss, UPS, US logistics
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