Category Archives: The Brand Inside

Workplace Wellness

Today, there are so many aspects of Human Resource management that we never had to consider before. Not because HR Managers weren’t thinking about them. But because of the way we in Africa had decided to structure and run our … Continue reading

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Persuasion

The Achilles Heel of any organisational culture is communication. I work inside local, regional and continental businesses – and my diagnostic interventions highlight this time and again.  This seems strange when you consider the exponential growth of channels now open … Continue reading

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Adaptive cultures

According to Robert E. Quinn and Kim S. Cameron at the University of Michigan at Ann Arbor, there are four types of organisational culture: Clan, Adhocracy, Market, and Hierarchy. Last week we looked at the prevalence of Market and Hierarchy … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Try emotion

In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of  Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Machine and human

It’s sometimes worth looking up from the day to day routine and thinking about what is over the horizon. This applies to us all as individuals, just as much as it does to the managers and leaders set over us. … Continue reading

Posted in Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Bonding not building

‘Let’s have a teambuilding’ is a popular cry. When employees say it they’re usually asking for a little relief from weekly routine and hoping for a treat. When HR people say it they may want to spend a budget but … Continue reading

Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment

Culture Cues

Culture is the character of the organisation. Businesses that cultivate strong, attractive characters understand the values they need to deliver their goals. They know the behaviours their employees must demonstrate in their daily work to deliver the right customer (and … Continue reading

Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside | Tagged , , , , , , , , | Leave a comment

Morbid meetings

Last week on the sunny island of Mauritius I encountered a business behaviour that brightened my day. In the boardroom of a powerful, dynastic sugar business a modern courtesy was given a traditional touch. Before the meeting began, an assistant … Continue reading

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Staff turnover

One of the many metrics management and HR  teams like to measure is staff turnover. The percentage of the workforce that has left the organisation during a certain period, and had to be replaced. Received wisdom says that turnover rates … Continue reading

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