Category Archives: The Brand Inside

The future of work

Last Friday I celebrated with the first Graduating Class of the  Amalgam Leadership Programme www.amalgamleadership.com. Throughout their year, this class has pursued four learning themes – leadership, finance, marketing and technological transformation. And the most common theme that has emerged … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Empty corporations

As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Interesting Leaders

Emotional intelligence (EQ) is important in business. Whether it’s in the ability of a Brand Manager to shape an emotionally relevant promise for an audience. In the skill of a Financial Manager in developing coaching relationships with colleagues. Or in … Continue reading

Posted in Advertising, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Market Research, Marketing Strategy, The Brand Inside | Leave a comment

Job titles

When I investigate the culture of a company, one of the first things I look at is how jobs are ordered and titled. I’ve become quite keen on the organogram, using it as a map to see how easily I … Continue reading

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Workplace Wellness

Today, there are so many aspects of Human Resource management that we never had to consider before. Not because HR Managers weren’t thinking about them. But because of the way we in Africa had decided to structure and run our … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, The Brand Inside | Tagged , , , , , , , , , | Leave a comment

Persuasion

The Achilles Heel of any organisational culture is communication. I work inside local, regional and continental businesses – and my diagnostic interventions highlight this time and again.  This seems strange when you consider the exponential growth of channels now open … Continue reading

Posted in African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , | Leave a comment

Adaptive cultures

According to Robert E. Quinn and Kim S. Cameron at the University of Michigan at Ann Arbor, there are four types of organisational culture: Clan, Adhocracy, Market, and Hierarchy. Last week we looked at the prevalence of Market and Hierarchy … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Try emotion

In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of  Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Machine and human

It’s sometimes worth looking up from the day to day routine and thinking about what is over the horizon. This applies to us all as individuals, just as much as it does to the managers and leaders set over us. … Continue reading

Posted in Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment