Category Archives: Talent Development

Onboarding challenges

The activity we used to call induction is now widely referred to as onboarding. It remains  a crucial part of the hiring process, challenging our HR professionals to integrate new employees into the business as quickly as possible. At The … Continue reading

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Job titles

When I investigate the culture of a company, one of the first things I look at is how jobs are ordered and titled. I’ve become quite keen on the organogram, using it as a map to see how easily I … Continue reading

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Generation Z

Just when you thought you’d heard all you needed to hear about Millennials, here comes another generation right behind them. Generation Z or Gen Z is the demographic cohort born in the mid-1990s to mid-2000s. Most of Gen Z have used the Internet since … Continue reading

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Controlled growth

When you start a Company, you begin with a small group of colleagues. Initially hired for the technical abilities the business needs. But soon, through departures and hirings, you find yourself surrounded by a group of like-minded people. The non-aligned … Continue reading

Posted in African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Internal brand, Machine and human, Talent Development, The Brand Inside, Workshops | Leave a comment

Looking for leadership

Looking ahead to 2019 there are plenty of reports circulating about economic growth in East Africa. Perhaps some of them haven’t been updated recently, because I’m not so sure. I speak to many business leaders and very few of them … Continue reading

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People deliver brands

My Chairman (www.nadertavassoli.com) is fond of telling his CEO pupils, “Brands are promised by advertising by delivered by people.” He means your employees -whether you have a fintech brand or a fast food restaurant. Your staff deliver on your promises. … Continue reading

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Creativity needed

Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.)  Hubris aside, it was a great evening … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Understand brain capacity

I was listening to a CEO address her team on their execution of the brand strategy; and what began quite reasonably turned into a repetitive rant. I’ve seen it before, so many times. So afterwards I asked why she felt … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Social marketing, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , | 1 Comment

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Marketing leaders needed

We live and work in a region where there are still relatively few Marketers at Executive Board level. In fact, there are fewer Marketing Directors than HR Directors. This may reflect the perception that HR – in its traditional role … Continue reading

Posted in Advertising, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Market Research, Marketing Strategy, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | 1 Comment