Read Chris every week in the African press.
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Category Archives: Social Media
Change of purpose
Someone recently amused me with a story about a new CEO taking post. She began with a short handover meeting with her predecessor. Short because all her predecessor did was to give her three sealed envelopes. “Take these” he said, … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Human Relations, Internal brand, Market Research, Social Media, The Brand Inside
Tagged Business, CEO, Company, enterprise, Leadership, Reorganisation
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Generation Z
Just when you thought you’d heard all you needed to hear about Millennials, here comes another generation right behind them. Generation Z or Gen Z is the demographic cohort born in the mid-1990s to mid-2000s. Most of Gen Z have used the Internet since … Continue reading
Posted in African Business, African marketing, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Millenials, Social Media, Talent Development
Tagged Africa, employee, Europe, Generation X and Y, HR, internet, Managers, marketers, Millennials, Organisational culture transformation, social media, technology
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Incivility is counterproductive
One of the many differences between people on either side of the Millennial divide is their approach to email. Those of us who began to work before the dubious blessing of email tend to aspire to ‘zero email’ – the … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, Social Media, The Brand Inside
Tagged Business, Calvinist zeal, Civil people, Colleagues, Constituencies, Customers, Email, Leaders, Millennial, work
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Constructive Complaint
I have a friend who loves to complain. In fact, for him, complaining about service is less of a hobby and more of a second career. He is persistent; he is detailed. He reaches far into the targeted organisation and … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, Social marketing, Social Media, The Brand Inside
Tagged career, Company culture, Constructive complaint, Customer complaint, Customer Service Training, Email, Managers, MD, Organisational culture, Professional manager, SBI method, Service, social media, Targeted organisation
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The bureaucratic condition
Working in organisational transformation certainly produces some home truths. The latest for me has been realising how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Machine and human, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Workshops
Tagged Behaviour, brand delivery, Bureaucratic, CEO, Change programmes, Colleagues, committees, Communicate., Company, Corporate, Customers, Employees, Job, Marketing team, Millennial, Organisational transformation, teambuilding
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Creativity needed
Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.) Hubris aside, it was a great evening … Continue reading
Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside
Tagged African, Business Council for Africa, Chief Executives, Claims Manager in Insurance, Creativity, Dr. Mana Chandaria, east africa, Employers, Entrepreneurial experience, GlaxoSmithKline CEO Annette Byrd, Kenya, Michael Joseph Centre, Nairobi, Rwanda, Safaricom’s, Studies, Tanzania, Teacher, uganda
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Boards must drive innovation
I recently attended an excellent session on Governance and the role of Directors, run by the IOD the in Kenya. It was part of an ambitious programme by one of our most forward-thinking insurance companies to map out sustainable growth … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Direct marketing, Internal brand, Social Media, The Brand Inside
Tagged Artificial intelligence, Boards, Business school, Company, Cultural, Digital mapping, Directors, Employees, Governance, GPS, Insurance Companies, Kenya, Management teams, Professor Jean-Philippe Deschamps, Professor Thomas Menkhoff of Singapore Management University, programme
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Long service redefined
A good friend, whose business has been successful for more than two decades, admits one defeat. He has no member of staff with more than 8 years’ service. Is he a monster or a slave driver? No, he’s an urbane … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Social Media, The Brand Inside
Tagged Academic, African companies, Business, Culture, Decades, Employer, financial, LinkedIn, Millennials, Organisation, Service, Social conscience, social media, Staff, Successful
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Employees need to fit your culture
Amid the general wailing and gnashing of teeth that surrounds the Millennial discussion, one occasionally happens upon something sensible. I’ve been reading about how the online entertainment brand Netflix sets expectations for employee contribution. It’s surprisingly hard line; and contains … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Culture change, Local Brands, Social Media, The Brand Inside, Workshops
Tagged Accountability, Africa, brand, Companies, Culture, Economy, Employees, Employers, entertainment, Future, Innovation, Integrity, Leadership, Millennial, Netflix, Online, Organisational cultures, Transparency, Value statements
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Marketing islands
It’s rare find a Marketer criticising his profession, so I was intrigued when the Chief Marketing officer of HP had this to say last month: “Marketers risk forming a parallel universe and distancing themselves from the business.” Lucio was talking to … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Machine and human, Social Media, The Brand Inside
Tagged brands, Broadcast media, Business, CEO, Chase, Companys’, Culturally bilingual, customer experience, digital world, east africa, Executive board level, Forbes, HP, Marketing directors, MARKETING ISLANDS, Marketing jargon, MasterCard, Millennial audience, Senior leadership teams, Twitter
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