Category Archives: Social Media

Constructive Complaint

I have a friend who loves to complain. In fact, for him, complaining about service is less of a hobby and more of a second career. He is persistent; he is detailed. He reaches far into the targeted organisation and … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

The bureaucratic condition

Working in organisational transformation certainly produces some home truths. The latest for me has been realising  how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Creativity needed

Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.)  Hubris aside, it was a great evening … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Boards must drive innovation

I recently attended an excellent session on Governance and the role of Directors, run by the IOD the in Kenya. It was part of an ambitious programme by one of our most forward-thinking insurance companies to map out sustainable growth … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Direct marketing, Internal brand, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Long service redefined

A good friend, whose business has been successful for more than two decades, admits one defeat. He has no member of staff with more than 8 years’ service. Is he a monster or a slave driver? No, he’s an urbane … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Employees need to fit your culture

Amid the general wailing and gnashing of teeth that surrounds the Millennial discussion, one occasionally happens upon something sensible. I’ve been reading about how the online entertainment brand Netflix sets expectations for employee contribution. It’s surprisingly hard line; and contains … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Culture change, Local Brands, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Marketing islands

It’s rare find a Marketer criticising his profession, so I was intrigued when the Chief Marketing officer of HP had this to say last month: “Marketers risk forming a parallel universe and distancing themselves from the business.” Lucio was talking to … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The non-completion challenge

As I move around inside East African enterprises one thing is becoming increasingly clear. Both employees and employers are frustrated by their failure to complete tasks. I’m not talking about assignments that overrun on time or budget, but about projects … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Statistics, Internal brand, Market Research, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Social media in trouble

Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading

Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Media Investment, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Social media for CEO’s

CEO’s are increasingly being drawn into social media conversations. Sometimes unwittingly, when their personal social media impacts their business reputation. More often deliberately, as part of personal brand building or corporate communication. Back in 2015 the CEO of US tech … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Internal brand, Internal Communication, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment