Read Chris every week in the African press.
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Category Archives: Social Media
The bureaucratic condition
Working in organisational transformation certainly produces some home truths. The latest for me has been realising how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Uncategorized, Workshops
Tagged Behaviour, brand delivery, Bureaucratic, CEO, Change programmes, Colleagues, committees, Communicate., Company, Corporate, Customers, Employees, Job, Marketing team, Millennial, Organisational transformation, teambuilding
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Creativity needed
Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.) Hubris aside, it was a great evening … Continue reading
Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside
Tagged African, Business Council for Africa, Chief Executives, Claims Manager in Insurance, Creativity, Dr. Mana Chandaria, east africa, Employers, Entrepreneurial experience, GlaxoSmithKline CEO Annette Byrd, Kenya, Michael Joseph Centre, Nairobi, Rwanda, Safaricom’s, Studies, Tanzania, Teacher, uganda
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Boards must drive innovation
I recently attended an excellent session on Governance and the role of Directors, run by the IOD the in Kenya. It was part of an ambitious programme by one of our most forward-thinking insurance companies to map out sustainable growth … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Direct marketing, Internal brand, Social Media, The Brand Inside
Tagged Artificial intelligence, Boards, Business school, Company, Cultural, Digital mapping, Directors, Employees, Governance, GPS, Insurance Companies, Kenya, Management teams, Professor Jean-Philippe Deschamps, Professor Thomas Menkhoff of Singapore Management University, programme
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Long service redefined
A good friend, whose business has been successful for more than two decades, admits one defeat. He has no member of staff with more than 8 years’ service. Is he a monster or a slave driver? No, he’s an urbane … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Social Media, The Brand Inside
Tagged Academic, African companies, Business, Culture, Decades, Employer, financial, LinkedIn, Millennials, Organisation, Service, Social conscience, social media, Staff, Successful
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Employees need to fit your culture
Amid the general wailing and gnashing of teeth that surrounds the Millennial discussion, one occasionally happens upon something sensible. I’ve been reading about how the online entertainment brand Netflix sets expectations for employee contribution. It’s surprisingly hard line; and contains … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Culture change, Local Brands, Social Media, The Brand Inside, Workshops
Tagged Accountability, Africa, brand, Companies, Culture, Economy, Employees, Employers, entertainment, Future, Innovation, Integrity, Leadership, Millennial, Netflix, Online, Organisational cultures, Transparency, Value statements
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Marketing islands
It’s rare find a Marketer criticising his profession, so I was intrigued when the Chief Marketing officer of HP had this to say last month: “Marketers risk forming a parallel universe and distancing themselves from the business.” Lucio was talking to … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Social Media, The Brand Inside, Uncategorized
Tagged brands, Broadcast media, Business, CEO, Chase, Companys’, Culturally bilingual, customer experience, digital world, east africa, Executive board level, Forbes, HP, Marketing directors, MARKETING ISLANDS, Marketing jargon, MasterCard, Millennial audience, Senior leadership teams, Twitter
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The non-completion challenge
As I move around inside East African enterprises one thing is becoming increasingly clear. Both employees and employers are frustrated by their failure to complete tasks. I’m not talking about assignments that overrun on time or budget, but about projects … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Statistics, Internal brand, Market Research, Social Media, The Brand Inside, Uncategorized
Tagged Board Members, Bronze, Budget, Business, challenge, Culture, East African, Employees, Employers, Enterprises, Gold, Millennial, Organisational, Religion Civilisation, Silver, Time
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Social media in trouble
Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading
Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Media Investment, Social Media, The Brand Inside, Uncategorized
Tagged Africa, Billion, brands, Communication, Communities, comprehension, Continents, customer service, Europe, Facebook, Google, Industry, Politico-religious, social media, Society, US Airline, warmth., Youtube
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Social media for CEO’s
CEO’s are increasingly being drawn into social media conversations. Sometimes unwittingly, when their personal social media impacts their business reputation. More often deliberately, as part of personal brand building or corporate communication. Back in 2015 the CEO of US tech … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Internal brand, Internal Communication, Social marketing, Social Media, The Brand Inside, Uncategorized
Tagged brand, Business, CEO's, Communication, Corporate, East African, Facebook, Forbes Magazine, Instagram, Instagram image, LinkedIn, Pictures, Sir Richard Branson, social media, Tech company, Twitter, You Tube
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Terms and conditions
Have you noticed how many commercial offers now include the rubric ‘Terms and condition apply’? Yet most consumers never come to grips with the meaning of the phrase. Even if they see it added to the bottom of a billboard … Continue reading
Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Social Media, The Brand Inside, Uncategorized
Tagged Advertiser, Ambiguity, Billboard, Commercial, consumers, ISP advertisement, marketers, marketplace, Purchase, University
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