Read Chris every week in the African press.
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Category Archives: Market Research
The fake CEO
Have you read about the French company Laboratoires Berden and its charismatic CEO, Eric Dumonpierre? Founded in 1996, the company launched Mutorex, an anti-obesity drug. Dumonpierre rapidly became a star chief executive, winning several awards for corporate social responsibility. He … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Current affairs, Global Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized
Tagged Accounts, Asia, brands, CEO, Corporate social responsibility, Customers, Ecosystem, Employees, French company, Hybrid vehicle fleet, Industry, media, Paris, Techniques
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Broken teams
Building branded businesses takes true collaboration over time. Teamwork is hard to build and easy to lose. Years ago the management guru Tom Peters warned leaders to watch for three warning signs of a broken team: Constant firefighting in your … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Social marketing, The Brand Inside
Tagged Africa, Branded businesses, Colleagues, Companies, employee, Europe, Founder’s Syndrome, Human behaviours, Leader, Management guru, Micromanagement, Middle management, Organisations, Safaricom
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Brand Value
Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Amazon, Apple, Brand Value, Businesses, Chinese brands, Coca-Cola’s, Consumer, Ecosystem, financial, Google, Interbrand’s, Market Share, Microsoft, technology, Tencent, U.S. brands, Whitman School of Management
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Culture: not fluffy
When CEO’s talk to impress they like to reel out the numbers, hit you with ratios, pump up the pipeline. Fun stuff for big boys and girls; but none of it meaningful if you don’t have the people and culture … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Market Research, The Brand Inside
Tagged advertising, Africa, Aid organisation, Bad debts, Business, CEO's, Chief Technology officer, Commercial value, Company, Culture, Customers, enterprise, Poor infrastructure, Private equity investor
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Workplaces often don’t work
Last week I read that the glamorous Apple head office (Apple Park in Cupertino, California) has an unusual Health & Safety issue. The futuristic circular space – designed to encourage openness and collaboration – is largely made of glass. But … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Apple head office, California, Countries, Culture, Cupertino, Employees, Environment, Health & Safety, IPSOS, management, stadium, work
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What’s in a name?
CEO behaviour directly impacts brand health. That’s why it’s prudent to prevent your leader’s personal brand becoming bigger than the company’s. To be fair, this hasn’t happened too frequently in our region. I can count the examples on the fingers … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Growth, Internal brand, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Audiences, Behaviour, Board, Board of Directors., brand, CEO, Companys’, Economies, Health, Hollywood, Leaders, Market, Shareholders, Studio
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Bank Promises
Over the holidays I researched our banking sector. Proof positive that the Devil makes work for idle hands. We now have 104 businesses licensed to bank in East Africa, barring any recent failures. I’m sure that the Directors of these … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy, The Brand Inside
Tagged advertising, Bank, brands, Business, Copywriting, Customer, Director, Directors, east africa, Globally, Holidays, Marketing, technology
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Diversity can produce dividends.
Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops
Tagged advertising, African, Asian, brand, Business, Call centres, Campaign, CEO, Company, Culture, Diversity, east africa, Employee education, Environment, European, German, global, Italy, Journey, Magazine, Marketing, Organisation, Positive, Staff, Telecoms, UK, Vodafone, Workforce
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Private Equity
Last weekend I spent a long day in rural Yorkshire in the North of England. Tramping the fields, we had plenty of time to chat and I met a man in Private Equity. It’s an interesting profession. Investing in enterprises … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Market Research, Marketing Strategy, The Brand Inside
Tagged Auditors, Board, brand, Commission, Companies, consumers, Directors, England, Enterprises, Financial Skills, Global advertising agencies, Industry experts, market research, media, Partners, Private Equity, Procurement, Production, Profession, Sales and Marketing, Senior management
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