Category Archives: Media Investment

Social media in trouble

Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading

Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Machine and human, Media Investment, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Youth engagement wins Emmy

East African success recognised Do you know of any business in Africa that’s received an Emmy? (That’s a global award for excellence in televisual or digital media.) No? Me neither. But I have just been introduced to an East African … Continue reading

Posted in African Business, African entertainment, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Current affairs, Digital space, Empowerment, Facebook, Growth, Kenyan Market, Local Brands, Market Research, Media Investment, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Take care what you share

Facebook is for keeps Today I want to touch on an aspect of personal branding that most people discount. It’s how you appear on social media, and how much you share. In our rush to declare our individuality; and use … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, African Youth, Brand Reputation, Chris Harrison Africa, Current affairs, Digital space, Facebook, Media Investment, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

RMM writes: Hi Chris! I have got an idea                                                                … Continue reading

Posted in Advertising, African Business, African marketing, Current affairs, Direct marketing, Market Research, Media Investment, Motor Industry | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Channel Planning

Knowing which media your message demands Channel Planning is the process of finding the most appropriate media channels in which your brand can engage consumers. It used to be called Media Planning, but the explosion of choice available to marketers … Continue reading

Posted in Advertising, African Business, African marketing, Current affairs, Machine and human, Media Investment | Tagged , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

ZM asks: I am interested in a career in advertising, and would like to understand what a Media Planner does. Also, what is the best way for me to find this employment? Chris replies: Media planning is the process of finding the … Continue reading

Posted in Advertising, Current affairs, Direct marketing, Kenyan Market, Local Brands, Machine and human, Market Research, Media Investment | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How the Web affects brands The changing landscape of social, mobile and local

The mobile Internet revolution is surging across Africa. Connectivity is leaping forward. Driven less by ISPs than by mobile and entertainment companies.

Posted in Advertising, Africa statistics, Current affairs, Digital space, Direct marketing, Global Statistics, Market Research, Media Investment, Social marketing | Tagged , , , , , , , , , , , | Leave a comment

Time for Change

For those of you reading this column in Nigeria, Ghana, Namibia, or any of this Continent’s national newspapers, I make no apology today for writing about Kenya.

Posted in Advertising, Africa statistics, African marketing, Direct marketing, Market Research, Media Investment, Public Relations, Social marketing | Tagged , , , , , , , , , , , , | Leave a comment

Super Bowl: The biggest ad break on the planet?

Super Bowl 2012 has just happened. I know you were all glued to your screens, but for those who weren’t, the Giants beat the Patriots 21-17. What they had to do to get those scores, I have no idea. I’ve … Continue reading

Posted in Advertising, Africa statistics, African marketing, Direct marketing, Market Research, Media Investment, Speaking Events | Tagged , , , , , , , , , , , | Leave a comment

Y & R Group clients triumph at the MSK Brand Warriors Awards

Nairobi, 18th November 2011……Y & R Group in Kenya today announced that 5 of its clients were among the top winners of the MSK Brand Warriors Awards 2011 held recently. Top advertising campaigns included Pay-TV challenger brand Zuku which won … Continue reading

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