Read Chris every week in the African press.
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Category Archives: Marketing Strategy
The future of work
Last Friday I celebrated with the first Graduating Class of the Amalgam Leadership Programme www.amalgamleadership.com. Throughout their year, this class has pursued four learning themes – leadership, finance, marketing and technological transformation. And the most common theme that has emerged … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Amalgam Leadership, Artificial intelligence, Cultures, customer experience, Digital transformation, Environment, EQ, finance, HR Manager, HR professionals, IQ, Leadership, Learning themes, Marketing, Microsoft UK research, Relationship Manager, Talent Managers, Technological transformation, work
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Staff Turnover
Modern African company boards include staff retention on their dashboards. Diligent company directors look for underlying trends and often read high employee turnover as a red flag – a sign that not all is well inside the business. But what … Continue reading
Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Internal brand, Market Research, Marketing Strategy, Social marketing
Tagged African, Business, Company boards, Economy, employee, Employers, Employment Studies, Global Culture, Human Resources, Millennials, Pew Research, Staff, Workforce culture
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Interesting Leaders
Emotional intelligence (EQ) is important in business. Whether it’s in the ability of a Brand Manager to shape an emotionally relevant promise for an audience. In the skill of a Financial Manager in developing coaching relationships with colleagues. Or in … Continue reading
A sense of ownership
I wonder if you can guess the most common complaint I receive from CEO’s about the attitude of their staff? ‘Why can’t my employees act like owners?’ This ranks top over many other popular choices, which include ‘Why am I … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy
Tagged )Continent, Africa, CEO's, Company, Culture transformation, DPO Group, Emotionally intelligent, Employee Stock Option Programme, Employees, Enterprises, HR, Millennial, Organisational culture, Organograms
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Adaptive cultures
According to Robert E. Quinn and Kim S. Cameron at the University of Michigan at Ann Arbor, there are four types of organisational culture: Clan, Adhocracy, Market, and Hierarchy. Last week we looked at the prevalence of Market and Hierarchy … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, Market Research, Marketing Strategy, The Brand Inside
Tagged Adhocracy, Africa, Business, Clan, Company cultures, Corporate, employee, entrepreneurial, Generations Y and Z, Hierarchy, Human resource development, Leaders, Market, Mentors, Organisational culture, Robert E. Quinn and Kim S. CameronRobert E. Quinn and Kim S. Cameron, Teamwork, Western-style cultures
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Good neighbours
Last week I heard about a brand whose senior management team literally lives by its promise to the market. The story came from one of the CEO’s we mentor under the Amalgam Leadership programme. His brand is a microfinance lender … Continue reading
Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Marketing Strategy, The Brand Inside
Tagged Africa, Amalgam Leadership programme, brand, CEO's, Company, east africa, Kenya, management, Market, Organisational culture, Senior management, Shareholders, Targets businesses
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Strategic Imperative
It’s October, which means budget time. This is the month where we combine the last drive to deliver the the current year target with the drafting of strategies for the coming year. Most established businesses have their templates and formats. … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside
Tagged Brand Purpose, Budget, Business Women, Businesses, Clergymen, Customers, Disruptive brand, High Court judges, Market, McDonalds, October, Senior managers, Service delivery, Strategic, Strategies, Target
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The Uber Effect
In the so-called developed world there’s a lot of antipathy towards Uber. Much of it seems to be from people who have turf to protect (London’s Black Cab community), or drivers (in India) who were dissatisfied with the initial commercial … Continue reading
Posted in African Business, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Infrastructure, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Antipathy, brand, Cape Town, Chauffering, Commercial, consumers, Developed world, Drivers, Ghana, Johannesburg, Kenya, Nigeria, Public transport, Revolutions, South Africa, Tanzania, Technological, Uber, uganda
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Open plan. Closed culture
The BBC recently highlighted research revealing that employees in open plan offices spend 73% less time in face to face interactions. Whilst email use increased by over 67%. That’s no surprise to me. Three decades ago, when I joined the … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Government, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, aspirational, Business, Client, Collaborative activities, Company, Culture, Departments, Employees, Management style, Office, Office politics, Senior managers, Telephone calls, Workers, ‘Banter’
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The fake CEO
Have you read about the French company Laboratoires Berden and its charismatic CEO, Eric Dumonpierre? Founded in 1996, the company launched Mutorex, an anti-obesity drug. Dumonpierre rapidly became a star chief executive, winning several awards for corporate social responsibility. He … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Current affairs, Global Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside
Tagged Accounts, Asia, brands, CEO, Corporate social responsibility, Customers, Ecosystem, Employees, French company, Hybrid vehicle fleet, Industry, media, Paris, Techniques
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