Read Chris every week in the African press.
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Category Archives: Internal Communication
Brand delusion
As I move around our Continent, helping to improve enterprise culture and customer experience, I am becoming increasingly aware of an important trend. It relates to organisational brands, particularly in well-established businesses. I’m discovering that business leaders and senior management … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Local Brands, The Brand Inside
Tagged )Continent, Africa, brand, Businesses, Culture, Customer, enterprise, Equity, Experience, HR teams, KPI’s, Leaders, Logo, Organisational brands, Recruitment, Senior management
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Empty corporations
As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, America, British Industrial Revolution, Business, Colleagues, Corporations, Customers, Employees, Enterprises, Global financial, Managers, Organisations, SME, Suppliers
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Workplace Wellness
Today, there are so many aspects of Human Resource management that we never had to consider before. Not because HR Managers weren’t thinking about them. But because of the way we in Africa had decided to structure and run our … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, The Brand Inside
Tagged Africa, Company cultures, Consumer, Democracy, Despotism, Employer, enterprise, Psychologists, work, Workplace Wellness
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Try emotion
In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, Alchemy, Alignment, Brexit, Business, China, Company culture, Economic, Enterprises, EU, Global news, internet, Newspaper, Rory Sutherland, Trump, Universal
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Visible leadership
I’m sure many of you have watched the hit comedy series The Office in either its UK or US versions. If you haven’t, let me tell you that is one the most embarrassingly funny satires of office life that you’re … Continue reading
Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside, Workshops
Tagged Business, CEO, Leadership, Satirises, UK, US
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Marketers as CEOs
It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Academic colleagues, America, CEO candidates, CEO's, Companies, Corporate sector, east africa, enterprise, Entrepreneurs, finance, LinkedIn, marketers, Operations, Procurement, Senior business
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Incivility is counterproductive
One of the many differences between people on either side of the Millennial divide is their approach to email. Those of us who began to work before the dubious blessing of email tend to aspire to ‘zero email’ – the … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, Social Media, The Brand Inside
Tagged Business, Calvinist zeal, Civil people, Colleagues, Constituencies, Customers, Email, Leaders, Millennial, work
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The Uber Effect
In the so-called developed world there’s a lot of antipathy towards Uber. Much of it seems to be from people who have turf to protect (London’s Black Cab community), or drivers (in India) who were dissatisfied with the initial commercial … Continue reading
Posted in African Business, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Infrastructure, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Antipathy, brand, Cape Town, Chauffering, Commercial, consumers, Developed world, Drivers, Ghana, Johannesburg, Kenya, Nigeria, Public transport, Revolutions, South Africa, Tanzania, Technological, Uber, uganda
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Open plan. Closed culture
The BBC recently highlighted research revealing that employees in open plan offices spend 73% less time in face to face interactions. Whilst email use increased by over 67%. That’s no surprise to me. Three decades ago, when I joined the … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Government, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, aspirational, Business, Client, Collaborative activities, Company, Culture, Departments, Employees, Management style, Office, Office politics, Senior managers, Telephone calls, Workers, ‘Banter’
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People deliver brands
My Chairman (www.nadertavassoli.com) is fond of telling his CEO pupils, “Brands are promised by advertising by delivered by people.” He means your employees -whether you have a fintech brand or a fast food restaurant. Your staff deliver on your promises. … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Talent Development, The Brand Inside
Tagged advertising, Africa, African Youth Congress, Brand-led academies, brands, Business, CEO pupils, Citizen behavior, Conference, Culture, Delegates, Employees, Fast food restaurant, Foreign lands, Government Agency, immigration, National reputation, Online peer community, Organisers, South Africa, Staff, Talent development, Twitter, Webinars and MOOCs (Massive Open Online Courses)
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