Read Chris every week in the African press.
-
Category Archives: Internal Communication
Marketers as CEOs
It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Academic colleagues, America, CEO candidates, CEO's, Companies, Corporate sector, east africa, enterprise, Entrepreneurs, finance, LinkedIn, marketers, Operations, Procurement, Senior business
Leave a comment
Incivility is counterproductive
One of the many differences between people on either side of the Millennial divide is their approach to email. Those of us who began to work before the dubious blessing of email tend to aspire to ‘zero email’ – the … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, Social Media, The Brand Inside
Tagged Business, Calvinist zeal, Civil people, Colleagues, Constituencies, Customers, Email, Leaders, Millennial, work
1 Comment
The Uber Effect
In the so-called developed world there’s a lot of antipathy towards Uber. Much of it seems to be from people who have turf to protect (London’s Black Cab community), or drivers (in India) who were dissatisfied with the initial commercial … Continue reading
Posted in African Business, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Infrastructure, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Antipathy, brand, Cape Town, Chauffering, Commercial, consumers, Developed world, Drivers, Ghana, Johannesburg, Kenya, Nigeria, Public transport, Revolutions, South Africa, Tanzania, Technological, Uber, uganda
Leave a comment
Open plan. Closed culture
The BBC recently highlighted research revealing that employees in open plan offices spend 73% less time in face to face interactions. Whilst email use increased by over 67%. That’s no surprise to me. Three decades ago, when I joined the … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Government, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, aspirational, Business, Client, Collaborative activities, Company, Culture, Departments, Employees, Management style, Office, Office politics, Senior managers, Telephone calls, Workers, ‘Banter’
1 Comment
People deliver brands
My Chairman (www.nadertavassoli.com) is fond of telling his CEO pupils, “Brands are promised by advertising by delivered by people.” He means your employees -whether you have a fintech brand or a fast food restaurant. Your staff deliver on your promises. … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Talent Development, The Brand Inside
Tagged advertising, Africa, African Youth Congress, Brand-led academies, brands, Business, CEO pupils, Citizen behavior, Conference, Culture, Delegates, Employees, Fast food restaurant, Foreign lands, Government Agency, immigration, National reputation, Online peer community, Organisers, South Africa, Staff, Talent development, Twitter, Webinars and MOOCs (Massive Open Online Courses)
Leave a comment
The bureaucratic condition
Working in organisational transformation certainly produces some home truths. The latest for me has been realising how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Uncategorized, Workshops
Tagged Behaviour, brand delivery, Bureaucratic, CEO, Change programmes, Colleagues, committees, Communicate., Company, Corporate, Customers, Employees, Job, Marketing team, Millennial, Organisational transformation, teambuilding
1 Comment
Broken teams
Building branded businesses takes true collaboration over time. Teamwork is hard to build and easy to lose. Years ago the management guru Tom Peters warned leaders to watch for three warning signs of a broken team: Constant firefighting in your … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Social marketing, The Brand Inside
Tagged Africa, Branded businesses, Colleagues, Companies, employee, Europe, Founder’s Syndrome, Human behaviours, Leader, Management guru, Micromanagement, Middle management, Organisations, Safaricom
Leave a comment
Brand Value
Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Amazon, Apple, Brand Value, Businesses, Chinese brands, Coca-Cola’s, Consumer, Ecosystem, financial, Google, Interbrand’s, Market Share, Microsoft, technology, Tencent, U.S. brands, Whitman School of Management
Leave a comment
Your culture is your brand
A decade ago business culture was safe from public scrutiny. Unless you ran a service business with millions of customers, what went on in your own corridors stayed there. Thousands of silent triumphs and defeats, assassinations and coups, benevolences and … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, The Brand Inside
Tagged brand, Business, CEO, Corporate, Culture, Customers, east africa, Employees, Harvey Weinstein, Professor Adrian Furnham of the Norwegian Business School, Service, social media
Leave a comment
