Read Chris every week in the African press.
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Category Archives: Internal brand
The future of work
Last Friday I celebrated with the first Graduating Class of the Amalgam Leadership Programme www.amalgamleadership.com. Throughout their year, this class has pursued four learning themes – leadership, finance, marketing and technological transformation. And the most common theme that has emerged … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Amalgam Leadership, Artificial intelligence, Cultures, customer experience, Digital transformation, Environment, EQ, finance, HR Manager, HR professionals, IQ, Leadership, Learning themes, Marketing, Microsoft UK research, Relationship Manager, Talent Managers, Technological transformation, work
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Brand delusion
As I move around our Continent, helping to improve enterprise culture and customer experience, I am becoming increasingly aware of an important trend. It relates to organisational brands, particularly in well-established businesses. I’m discovering that business leaders and senior management … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Local Brands, The Brand Inside
Tagged )Continent, Africa, brand, Businesses, Culture, Customer, enterprise, Equity, Experience, HR teams, KPI’s, Leaders, Logo, Organisational brands, Recruitment, Senior management
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Empty corporations
As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, America, British Industrial Revolution, Business, Colleagues, Corporations, Customers, Employees, Enterprises, Global financial, Managers, Organisations, SME, Suppliers
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Staff Turnover
Modern African company boards include staff retention on their dashboards. Diligent company directors look for underlying trends and often read high employee turnover as a red flag – a sign that not all is well inside the business. But what … Continue reading
Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Internal brand, Market Research, Marketing Strategy, Social marketing
Tagged African, Business, Company boards, Economy, employee, Employers, Employment Studies, Global Culture, Human Resources, Millennials, Pew Research, Staff, Workforce culture
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Persuasion
The Achilles Heel of any organisational culture is communication. I work inside local, regional and continental businesses – and my diagnostic interventions highlight this time and again. This seems strange when you consider the exponential growth of channels now open … Continue reading
Posted in African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Social marketing, The Brand Inside
Tagged Achilles, Audiences, Businesses, Communication, Employers, Google+ Hangouts, Live Chat, marketers, Organisational culture, Skype, WhatsApp, Yapster, Zoom
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Try emotion
In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, Alchemy, Alignment, Brexit, Business, China, Company culture, Economic, Enterprises, EU, Global news, internet, Newspaper, Rory Sutherland, Trump, Universal
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Authentic Brands
East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged boiled sweets, brands, Company, consumers, County Governments, disinfectants, east africa, Economy, GDP growth, Hospitals, Kenya, law firms, Logistics, Logo, Marketing, Mobile telephone, Nation brands, Schools, Toothpastes
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Culture Cues
Culture is the character of the organisation. Businesses that cultivate strong, attractive characters understand the values they need to deliver their goals. They know the behaviours their employees must demonstrate in their daily work to deliver the right customer (and … Continue reading
Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Businesses, CEO's, Colleague, Commercial, Culture, Customer, HR Department, Organisation, Suppliers
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Staff turnover
One of the many metrics management and HR teams like to measure is staff turnover. The percentage of the workforce that has left the organisation during a certain period, and had to be replaced. Received wisdom says that turnover rates … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged Communication, Entrepreneur, Future economies, HR teams, IT Manager, Metrics management, Organisation
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Visible leadership
I’m sure many of you have watched the hit comedy series The Office in either its UK or US versions. If you haven’t, let me tell you that is one the most embarrassingly funny satires of office life that you’re … Continue reading
Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside, Workshops
Tagged Business, CEO, Leadership, Satirises, UK, US
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