Read Chris every week in the African press.
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Category Archives: Internal brand
The whole football
Last week I listened to a very seasoned regional business leader as he spoke to our CEO programme www.amalgamleadership.com He came to talk to us about governance. Very soon that led to a discussion about organisational culture. About how a … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Market Research, The Brand Inside
Tagged Africa, Business leader, employee, Enterprises, luxury tourism, Onboarding programm, Organisational culture, Organogram
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Culture becomes central
After decades of being a ‘nice to have’, the idea of a deliberately created corporate culture is finally moving closer to the top of Board agendas. Around the world, an ever-lengthening series of corporate scandals and audit and governance bloopers … Continue reading
Posted in Advertising, African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, ICT, Internal brand, The Brand Inside
Tagged Bank, Board agendas, Corporate, Corporate culture, Culture, Customers, Institute of Business Ethics, Partners, Suppliers Stakeholders
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Truth, essential in business
It matters not how many procedures or policies you put in place, or how many dashboards you set up. If your company culture does not prize truthfulness, you will experience commercial disappointment. And there’s plenty of disappointment about in business … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside
Tagged Africa, brand, Business today, Commercial, Company culture, Management meetings, Organisation
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Marketers as CEOs
It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Academic colleagues, America, CEO candidates, CEO's, Companies, Corporate sector, east africa, enterprise, Entrepreneurs, finance, LinkedIn, marketers, Operations, Procurement, Senior business
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Controlled growth
When you start a Company, you begin with a small group of colleagues. Initially hired for the technical abilities the business needs. But soon, through departures and hirings, you find yourself surrounded by a group of like-minded people. The non-aligned … Continue reading
Last impressions
Anyone who does business in our region understands how important Nairobi’s Jomo Kenyatta International Airport is as a travel hub. Friends in Kampala and Dar talk ruefully about ‘having to go through Nairobi’ to make connections East and West. But … Continue reading
Posted in Advertising, African Business, African travels, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged Addis Airport, brand, Business, Business travellers, Cultures, Dar, Ethiopian Airways, Ghanaian, Gulf State airlines, immigration, Impressions, Kampala, Kenyans, London, management, Nairobi’s Jomo Kenyatta International Airport, National Youth Service, Passport holders, Rwandair, Staff, Terminal, Tourists
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Constructive Complaint
I have a friend who loves to complain. In fact, for him, complaining about service is less of a hobby and more of a second career. He is persistent; he is detailed. He reaches far into the targeted organisation and … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, Social marketing, Social Media, The Brand Inside
Tagged career, Company culture, Constructive complaint, Customer complaint, Customer Service Training, Email, Managers, MD, Organisational culture, Professional manager, SBI method, Service, social media, Targeted organisation
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Brand extension
It’s always uplifting when you encounter a well-delivered brand. Whether it’s a product that really works or a service that delights, or a corporation that does what it says it’s going to do. It’s even more impressive when you see … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Boma Inn, brand, Business, Corporation, Hospitality, Humanitarian activities, Kenya Red Cross Society, Logo, Manages, Organisational culture change, Product, Swiss Higher Diploma
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Strategic Imperative
It’s October, which means budget time. This is the month where we combine the last drive to deliver the the current year target with the drafting of strategies for the coming year. Most established businesses have their templates and formats. … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside
Tagged Brand Purpose, Budget, Business Women, Businesses, Clergymen, Customers, Disruptive brand, High Court judges, Market, McDonalds, October, Senior managers, Service delivery, Strategic, Strategies, Target
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