Category Archives: Internal brand

When the whistle blows

Those working in highly regulated sectors are already aware of the risk of litigation if an employee blows the whistle. However, international statistics show that most whistleblowers choose to report misconduct internally before approaching a regulator. So, senior managers’ decisions … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Internal brand, The Brand Inside | Tagged , , , , , , | Leave a comment

Onboarding challenges

The activity we used to call induction is now widely referred to as onboarding. It remains  a crucial part of the hiring process, challenging our HR professionals to integrate new employees into the business as quickly as possible. At The … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Change of purpose

Someone recently amused me with a story about a new CEO  taking post. She began with a short handover meeting with her predecessor. Short because all her predecessor did was to give her three sealed envelopes. “Take these” he said, … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Human Relations, Internal brand, Market Research, Social Media, The Brand Inside | Tagged , , , , , | Leave a comment

Tone and manner

Last weekend we launched the latest year group in our leadership programme www.amalgamleadership.com. As usual, we asked participants to focus on their life and career journeys so far. We get them to identify moments that have mattered along the way … Continue reading

Posted in African Business, African ingenuity, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , | Leave a comment

The future of work

Last Friday I celebrated with the first Graduating Class of the  Amalgam Leadership Programme www.amalgamleadership.com. Throughout their year, this class has pursued four learning themes – leadership, finance, marketing and technological transformation. And the most common theme that has emerged … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Empty corporations

As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Staff Turnover

Modern African company boards include staff retention on their dashboards. Diligent company directors look for underlying trends and often read high employee turnover as a red flag – a sign that not all is well inside the business. But what … Continue reading

Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Internal brand, Market Research, Marketing Strategy, Social marketing | Tagged , , , , , , , , , , , , | Leave a comment

Persuasion

The Achilles Heel of any organisational culture is communication. I work inside local, regional and continental businesses – and my diagnostic interventions highlight this time and again.  This seems strange when you consider the exponential growth of channels now open … Continue reading

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Try emotion

In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of  Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment