Read Chris every week in the African press.
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Category Archives: Internal brand
Persuasion
The Achilles Heel of any organisational culture is communication. I work inside local, regional and continental businesses – and my diagnostic interventions highlight this time and again. This seems strange when you consider the exponential growth of channels now open … Continue reading
Posted in African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Social marketing, The Brand Inside
Tagged Achilles, Audiences, Businesses, Communication, Employers, Google+ Hangouts, Live Chat, marketers, Organisational culture, Skype, WhatsApp, Yapster, Zoom
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Try emotion
In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, Alchemy, Alignment, Brexit, Business, China, Company culture, Economic, Enterprises, EU, Global news, internet, Newspaper, Rory Sutherland, Trump, Universal
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Authentic Brands
East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged boiled sweets, brands, Company, consumers, County Governments, disinfectants, east africa, Economy, GDP growth, Hospitals, Kenya, law firms, Logistics, Logo, Marketing, Mobile telephone, Nation brands, Schools, Toothpastes
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Culture Cues
Culture is the character of the organisation. Businesses that cultivate strong, attractive characters understand the values they need to deliver their goals. They know the behaviours their employees must demonstrate in their daily work to deliver the right customer (and … Continue reading
Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Businesses, CEO's, Colleague, Commercial, Culture, Customer, HR Department, Organisation, Suppliers
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Staff turnover
One of the many metrics management and HR teams like to measure is staff turnover. The percentage of the workforce that has left the organisation during a certain period, and had to be replaced. Received wisdom says that turnover rates … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged Communication, Entrepreneur, Future economies, HR teams, IT Manager, Metrics management, Organisation
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Visible leadership
I’m sure many of you have watched the hit comedy series The Office in either its UK or US versions. If you haven’t, let me tell you that is one the most embarrassingly funny satires of office life that you’re … Continue reading
Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside, Workshops
Tagged Business, CEO, Leadership, Satirises, UK, US
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The whole football
Last week I listened to a very seasoned regional business leader as he spoke to our CEO programme www.amalgamleadership.com He came to talk to us about governance. Very soon that led to a discussion about organisational culture. About how a … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Market Research, The Brand Inside
Tagged Africa, Business leader, employee, Enterprises, luxury tourism, Onboarding programm, Organisational culture, Organogram
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Culture becomes central
After decades of being a ‘nice to have’, the idea of a deliberately created corporate culture is finally moving closer to the top of Board agendas. Around the world, an ever-lengthening series of corporate scandals and audit and governance bloopers … Continue reading
Posted in Advertising, African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, ICT, Internal brand, The Brand Inside
Tagged Bank, Board agendas, Corporate, Corporate culture, Culture, Customers, Institute of Business Ethics, Partners, Suppliers Stakeholders
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Truth, essential in business
It matters not how many procedures or policies you put in place, or how many dashboards you set up. If your company culture does not prize truthfulness, you will experience commercial disappointment. And there’s plenty of disappointment about in business … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside
Tagged Africa, brand, Business today, Commercial, Company culture, Management meetings, Organisation
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Marketers as CEOs
It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Academic colleagues, America, CEO candidates, CEO's, Companies, Corporate sector, east africa, enterprise, Entrepreneurs, finance, LinkedIn, marketers, Operations, Procurement, Senior business
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