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Category Archives: Internal brand
Embrace Change
While we’re all being as prudent as we can in our private lives (wearing masks, queuing responsibly, avoiding groups) many of us are also learning that we can take more risks in business. I don’t mean indulging silly enthusiasms or … Continue reading
When the whistle blows
Those working in highly regulated sectors are already aware of the risk of litigation if an employee blows the whistle. However, international statistics show that most whistleblowers choose to report misconduct internally before approaching a regulator. So, senior managers’ decisions … Continue reading
Onboarding challenges
The activity we used to call induction is now widely referred to as onboarding. It remains a crucial part of the hiring process, challenging our HR professionals to integrate new employees into the business as quickly as possible. At The … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Talent Development, The Brand Inside
Tagged Clarity of Role, Company, Compliance, Connections, Culture, Digital employee, Generation Z employees, HR professionals, Millennials, New employees, onboarding, Organisations, technology, The Brand Inside
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Change of purpose
Someone recently amused me with a story about a new CEO taking post. She began with a short handover meeting with her predecessor. Short because all her predecessor did was to give her three sealed envelopes. “Take these” he said, … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Human Relations, Internal brand, Market Research, Social Media, The Brand Inside
Tagged Business, CEO, Company, enterprise, Leadership, Reorganisation
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Tone and manner
Last weekend we launched the latest year group in our leadership programme www.amalgamleadership.com. As usual, we asked participants to focus on their life and career journeys so far. We get them to identify moments that have mattered along the way … Continue reading
Posted in African Business, African ingenuity, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Social marketing, The Brand Inside
Tagged Audit team, brands, Business, Cape Town, Career journeys, Company, Inspiring subordinates, Leadership programme, Leading Others, Shaping customer experiences, Technology teams, www.amalgamleadership.com
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The future of work
Last Friday I celebrated with the first Graduating Class of the Amalgam Leadership Programme www.amalgamleadership.com. Throughout their year, this class has pursued four learning themes – leadership, finance, marketing and technological transformation. And the most common theme that has emerged … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Amalgam Leadership, Artificial intelligence, Cultures, customer experience, Digital transformation, Environment, EQ, finance, HR Manager, HR professionals, IQ, Leadership, Learning themes, Marketing, Microsoft UK research, Relationship Manager, Talent Managers, Technological transformation, work
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Brand delusion
As I move around our Continent, helping to improve enterprise culture and customer experience, I am becoming increasingly aware of an important trend. It relates to organisational brands, particularly in well-established businesses. I’m discovering that business leaders and senior management … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Local Brands, The Brand Inside
Tagged )Continent, Africa, brand, Businesses, Culture, Customer, enterprise, Equity, Experience, HR teams, KPI’s, Leaders, Logo, Organisational brands, Recruitment, Senior management
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Empty corporations
As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, America, British Industrial Revolution, Business, Colleagues, Corporations, Customers, Employees, Enterprises, Global financial, Managers, Organisations, SME, Suppliers
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Staff Turnover
Modern African company boards include staff retention on their dashboards. Diligent company directors look for underlying trends and often read high employee turnover as a red flag – a sign that not all is well inside the business. But what … Continue reading
Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Internal brand, Market Research, Marketing Strategy, Social marketing
Tagged African, Business, Company boards, Economy, employee, Employers, Employment Studies, Global Culture, Human Resources, Millennials, Pew Research, Staff, Workforce culture
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Persuasion
The Achilles Heel of any organisational culture is communication. I work inside local, regional and continental businesses – and my diagnostic interventions highlight this time and again. This seems strange when you consider the exponential growth of channels now open … Continue reading
Posted in African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Social marketing, The Brand Inside
Tagged Achilles, Audiences, Businesses, Communication, Employers, Google+ Hangouts, Live Chat, marketers, Organisational culture, Skype, WhatsApp, Yapster, Zoom
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