Category Archives: Information Technology

No Trust in the Workplace

Some years ago, I traveled to Dubai on business, and visited our local Ad Agency offices. Like many commercial concerns in the Gulf, it was run by Lebanese and staffed with expatriates. From Australian creatives to Filipino computer operators; I … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Information Technology, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Social media in trouble

Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading

Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Media Investment, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Social media for CEO’s

CEO’s are increasingly being drawn into social media conversations. Sometimes unwittingly, when their personal social media impacts their business reputation. More often deliberately, as part of personal brand building or corporate communication. Back in 2015 the CEO of US tech … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Internal brand, Internal Communication, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Corruption culture

Whenever we read headlines like this in Africa, we are conditioned to anticipate another depressing account of local corruption. So let me break the mould by telling you straight off that today’s tale comes from the Nordics: from Norway to … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Human Relations, ICT, Information Technology, Internal brand, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Employer Branding

Last week we began a conversation about Employer Branding. Employer Branding is the current HR buzzword for being able to describe why you work for a particular organisation. We defined it as the summation of the value your business offers … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, ICT, Information Technology, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Invasion of privacy

Where should market research draw the line? I’m an Apple fan. I’m not too sure how well Apple is sticking to its original brand promise to the market, but I’m prepared to give it some leeway. I like the system … Continue reading

Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , | Leave a comment

Web use for entrepreneurs

Spend not a cent without measurement Let’s remind ourselves how much growth in Africa’s Internet sector has accelerated in recent years due to improvements in infrastructure and the arrival of wireless access technology. According to Mushroom Networks, the continent now … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Information Technology, Infrastructure, Kenyan Market, Market Research, Marketing Strategy, Mobile Market, Money Transfer, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Google Kenya’s Elections Hub

Keeping Voters Informed Ahead of the Kenyan Elections The Internet is increasingly playing an important role in transforming the way citizens participate and engage in the elections across Africa, as we saw last year in Senegal and Ghana. Next it’s … Continue reading

Posted in Africa statistics, African politics, Current affairs, Digital space, Direct marketing, Education, Government, Information Technology, Kenya Government, Kenyan Politics, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

CF asks: Why are all PR events the same? It’s so boring! We attend only for the bitings!

Posted in Advertising, African Business, African marketing, Current affairs, Digital space, Information Technology, Market Research, Mobile Market, Public Relations | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Kenya’s internet population continues to soar

Data from the Communications Commission of Kenya indicate that mobile penetration has increased to 75.4% of the population in June compared to 28.7% in 2007 in a period that has seen industry’s subscribers jumped to 29.7 million from 10.7 million.

Posted in Africa statistics, African Business, African marketing, Current affairs, Information Technology, Market Research, Mobile Market | Tagged , , , | Leave a comment