Category Archives: Growth

Embrace Change

While we’re all being as prudent as we can in our private lives (wearing masks, queuing responsibly, avoiding groups) many of us are also learning that we can take more risks in business. I don’t mean indulging silly enthusiasms or … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Growth, Internal brand, Internal Communication, Market Research, The Brand Inside | Leave a comment

What’s in a name?

CEO behaviour directly impacts brand health. That’s why it’s prudent to prevent your leader’s personal brand becoming bigger than the company’s. To be fair, this hasn’t happened too frequently in our region. I can count the examples on the fingers … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Growth, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , | 1 Comment

Bridging another divide

Econsultancy’s latest report ‘The future of HR in the digital age’, finds that HR teams in many global organisations are repositioning themselves to be more customer centric. Making sure the actions they take in hiring, retaining and developing human capital are aligned … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Empowerment, Global Brands, Growth, Human Relations, Internal brand, Kenyan Market, Local Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Time to talk

Ok so here’s an insight for you. Drawn from my work inside twelve organisations in East Africa in the first seven months of this year. So it’s current and relevant. The number one barrier to productive company cultures is poor … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Growth, Human Relations, Internal brand, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Sex spies and sorcery

Is your corporate culture a hostage? I’ve been working inside East African companies for many years. Using their brandpromises to align staff behaviour. Often working to tighten up that brand promise first. And I’m beginning to discern some trends that … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Growth, Internal Communication, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Leadership ability

Make it part of your personal brand East African media does a good job of highlighting the achievements of our current business leaders. There are contests for SME’s; there’s recognition for ladies who lead; there are entrepreneurial rankings. Fifteen years … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Empowerment, Growth, Kenyan Market, The Brand Inside, Women | Tagged , , , , , , , , , , , , | Leave a comment

Youth engagement wins Emmy

East African success recognised Do you know of any business in Africa that’s received an Emmy? (That’s a global award for excellence in televisual or digital media.) No? Me neither. But I have just been introduced to an East African … Continue reading

Posted in African Business, African entertainment, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Current affairs, Digital space, Empowerment, Facebook, Growth, Kenyan Market, Local Brands, Market Research, Media Investment, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Territory mapping

Companies can learn from tribal elders The career expectancy of an FTSE 100 company is under five years. Just one-third of the original FTSE 100 companies remain in the index since it started in 1984. The corporate journey is one … Continue reading

Posted in Growth, Human Relations, Kenyan Market, Marketing Strategy, Talent Development, Workshops | Tagged , , , , , , , | Leave a comment