Category Archives: Global Statistics

Embrace Change

While we’re all being as prudent as we can in our private lives (wearing masks, queuing responsibly, avoiding groups) many of us are also learning that we can take more risks in business. I don’t mean indulging silly enthusiasms or … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Growth, Internal brand, Internal Communication, Market Research, The Brand Inside | Leave a comment

Open plan. Closed culture

The BBC recently highlighted research revealing that employees in open plan offices spend 73% less time in face to face interactions. Whilst email use increased by over 67%. That’s no surprise to me. Three decades ago, when I joined the … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Government, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , | 1 Comment

The non-completion challenge

As I move around inside East African enterprises one thing is becoming increasingly clear. Both employees and employers are frustrated by their failure to complete tasks. I’m not talking about assignments that overrun on time or budget, but about projects … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Statistics, Internal brand, Machine and human, Market Research, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

CEO confidence

I have an appetite for market research. Sometimes it tells you things you don’t know; always it prompts you to reflect. The latest study to pop into my inbox has been a Business Confidence Survey, sampling 90 business leaders in … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Your brands in their hands

Two international airlines currently under public scrutiny show how vulnerable brands can be to the actions of employees. They are both American and to be honest the world hasn’t heard much about them since they were subjected to terrorist attack … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Global Brands, Global Statistics, Internal brand, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Make training purposeful.

I’m often surprised by how much irrelevant training goes on in East Africa. I don’t mean lacking in general value. I have no doubt that people need to be taught customer service; qualified on specific technology; or given management training. … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Global Statistics, Human Relations, Market Research, Marketing Strategy, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Let it go

As you know I am in the business of adjusting company cultures. Sometime this means intervening to rebuild an established culture that is broken. But I’m pleased to say that a characteristic of our region is that we have developed … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Global Brands, Global Statistics, Internal brand, Internal Communication, Kenya Government, Kenyan Market, Local Brands, Machine and human, Market Research, The Brand Inside | Tagged , , , , , , , , , , , | Leave a comment

Engagement envy

A colleague shared a great chart with me yesterday. It’s nice when people do that: collaborate. Sharing helpful material is the mark of an organisation with an engaged culture. In a business like ours (built upon IP) it signals intellectual … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Local Brands, Machine and human, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

False economies

I’m sure you all know what a false economy is, but it’s often good to start with a definition. Wikipedia says:’ A false economy is an action that saves money at the beginning but which, over a longer period of … Continue reading

Posted in Advertising, Africa statistics, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Global Brands, Global Statistics, Internal brand, Machine and human, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Personal Superbrands

There’s a good deal of talk these days about personal branding. Here in East Africa we have experts running event, training sessions and personal consultations to aspirant leaders and established public figures alike. It’s a growing market powered by an … Continue reading

Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Internal brand, Local Brands, Machine and human, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment