Read Chris every week in the African press.
-
Category Archives: Machine and human
Experience not Service
Customer experience has become the new marketing. It influences brand perceptions and impacts business performance just as strongly as traditional Marketing once did. As my Chairman, Professor Nader Tavassoli www.nadertavassoli.com reminds us: “Brands are promised by advertising but delivered by … Continue reading
Posted in Machine and human
Tagged advertising, African, brands, Company, customer experience, east africa, Europe, Experience, Global research, HR, Insurance, Nader Tavassoli, Service, Virgin Atlantic
Leave a comment
Adaptive cultures
According to Robert E. Quinn and Kim S. Cameron at the University of Michigan at Ann Arbor, there are four types of organisational culture: Clan, Adhocracy, Market, and Hierarchy. Last week we looked at the prevalence of Market and Hierarchy … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, Market Research, Marketing Strategy, The Brand Inside
Tagged Adhocracy, Africa, Business, Clan, Company cultures, Corporate, employee, entrepreneurial, Generations Y and Z, Hierarchy, Human resource development, Leaders, Market, Mentors, Organisational culture, Robert E. Quinn and Kim S. CameronRobert E. Quinn and Kim S. Cameron, Teamwork, Western-style cultures
Leave a comment
Controlled growth
When you start a Company, you begin with a small group of colleagues. Initially hired for the technical abilities the business needs. But soon, through departures and hirings, you find yourself surrounded by a group of like-minded people. The non-aligned … Continue reading
Talk straight
So much business communication is on email these days. And so disruptive is that medium that I spend much of my time inside organisations encouraging face to face conversation. Face to face is how we were meant to communicate. According … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, The Brand Inside
Tagged Behaviour, brand, Business, Communication, digital screens, Organisational culture, Organisations, Planet, Technique, The Brand Inside, Yuval Noah Harari
1 Comment
Be the best
I’m often amazed when very established businesses cannot say what they are good at. It’s symptomatic of worrying indecision. Any business that survives the test of time will develop a range of capabilities. With luck it might even develop a … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Machine and human
Tagged Apple, Audience, Billboard, brands, Businesses, Communicating, Culture, Customers, Employees, Expertise, Irony, marketers, retailer, technology, website
Leave a comment
The fake CEO
Have you read about the French company Laboratoires Berden and its charismatic CEO, Eric Dumonpierre? Founded in 1996, the company launched Mutorex, an anti-obesity drug. Dumonpierre rapidly became a star chief executive, winning several awards for corporate social responsibility. He … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Current affairs, Global Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside
Tagged Accounts, Asia, brands, CEO, Corporate social responsibility, Customers, Ecosystem, Employees, French company, Hybrid vehicle fleet, Industry, media, Paris, Techniques
Leave a comment
The bureaucratic condition
Working in organisational transformation certainly produces some home truths. The latest for me has been realising how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Machine and human, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Workshops
Tagged Behaviour, brand delivery, Bureaucratic, CEO, Change programmes, Colleagues, committees, Communicate., Company, Corporate, Customers, Employees, Job, Marketing team, Millennial, Organisational transformation, teambuilding
1 Comment
Branding post-merger
After two decades of progress and innumerable calamities, the supermarket category in East Africa is again in flux. This time the highly professional retail brand Carrefour is coolly selecting the best growth opportunities from the wreckage of the supa-duka boom. … Continue reading
Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Local Brands, Machine and human, Social marketing, The Brand Inside, Workshops
Tagged Aldi, Asda, Brand architecture, branding, east africa, German, Lidl, Market, Mission, Sainsbury’s, supermarket, UK, Values, Vision
Leave a comment
Fear inhibits growth
Last week I caught up with an old friend who leads a financial PR business in China. We fell to reminiscing about corporate life in multinationals, and it didn’t take long for the old discontent to resurface (he’s still harness, … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Machine and human, Millenials, The Brand Inside
Tagged Business, Campaigns, CEO's, China, Companies, Corporate, Culture, enterprise, entrepreneurial, finance, Globally, Millennials, money, multinationals, Organisations, PR
2 Comments
Are you CEO material?
It’s never too soon to begin thinking about the future of your career, especially if you intend to lead a business one day. But surprisingly few people take time to consider the skills they will need when they become the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Machine and human
Tagged advertising, Bank, Brand campaign, Business leaders, CEO, CEO's, CFO, Chief Human Resources Officer (CHRO), Committee, Company, Culture, east africa, Executive Team, Harvard Business, Market, McKinsey, Millennial, Strategy, Talent management
1 Comment
