Read Chris every week in the African press.
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Category Archives: Crisis Management
Change of purpose
Someone recently amused me with a story about a new CEO taking post. She began with a short handover meeting with her predecessor. Short because all her predecessor did was to give her three sealed envelopes. “Take these” he said, … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Human Relations, Internal brand, Market Research, Social Media, The Brand Inside
Tagged Business, CEO, Company, enterprise, Leadership, Reorganisation
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Try emotion
In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, Alchemy, Alignment, Brexit, Business, China, Company culture, Economic, Enterprises, EU, Global news, internet, Newspaper, Rory Sutherland, Trump, Universal
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Culture Cues
Culture is the character of the organisation. Businesses that cultivate strong, attractive characters understand the values they need to deliver their goals. They know the behaviours their employees must demonstrate in their daily work to deliver the right customer (and … Continue reading
Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Businesses, CEO's, Colleague, Commercial, Culture, Customer, HR Department, Organisation, Suppliers
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Morbid meetings
Last week on the sunny island of Mauritius I encountered a business behaviour that brightened my day. In the boardroom of a powerful, dynastic sugar business a modern courtesy was given a traditional touch. Before the meeting began, an assistant … Continue reading
Posted in Advertising, Behaviour change, Brand Reputation, Crisis Management, The Brand Inside
Tagged Archaic, Bank, boardroom, Computer, iPad, Level One Managers, Mauritius, Mobile phone, Senior executives, Skype, Zoom
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Brand extension
It’s always uplifting when you encounter a well-delivered brand. Whether it’s a product that really works or a service that delights, or a corporation that does what it says it’s going to do. It’s even more impressive when you see … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Boma Inn, brand, Business, Corporation, Hospitality, Humanitarian activities, Kenya Red Cross Society, Logo, Manages, Organisational culture change, Product, Swiss Higher Diploma
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The fake CEO
Have you read about the French company Laboratoires Berden and its charismatic CEO, Eric Dumonpierre? Founded in 1996, the company launched Mutorex, an anti-obesity drug. Dumonpierre rapidly became a star chief executive, winning several awards for corporate social responsibility. He … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Current affairs, Global Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside
Tagged Accounts, Asia, brands, CEO, Corporate social responsibility, Customers, Ecosystem, Employees, French company, Hybrid vehicle fleet, Industry, media, Paris, Techniques
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Broken teams
Building branded businesses takes true collaboration over time. Teamwork is hard to build and easy to lose. Years ago the management guru Tom Peters warned leaders to watch for three warning signs of a broken team: Constant firefighting in your … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Social marketing, The Brand Inside
Tagged Africa, Branded businesses, Colleagues, Companies, employee, Europe, Founder’s Syndrome, Human behaviours, Leader, Management guru, Micromanagement, Middle management, Organisations, Safaricom
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Brand Value
Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Amazon, Apple, Brand Value, Businesses, Chinese brands, Coca-Cola’s, Consumer, Ecosystem, financial, Google, Interbrand’s, Market Share, Microsoft, technology, Tencent, U.S. brands, Whitman School of Management
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Segment your clients
Today I want to talk to people who describe their activities as business-to-business. People like me who think of themselves as serving clients rather than customers. When you offer a professional service, it is very important to segment your customers … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Advocate, Bertie Forbes, Business, Clients, Customers, Dundonian, Enterprises, Forbes Magazine, Management strategy, People, Procurement, Professional, Prospect, Suppliers
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Stress – the office bug that undermines your brand culture.
I’m delighted to welcome regular contributions to this blog from Dr.Yolande Coombes, one of the very few Rapid Transformational Therapists in Africa and a trusted colleague at The Brand Inside. I expect you’ve noticed the colds and stomach bugs that … Continue reading
