Read Chris every week in the African press.
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Category Archives: Chris Harrison Africa
Your culture is your brand
A decade ago business culture was safe from public scrutiny. Unless you ran a service business with millions of customers, what went on in your own corridors stayed there. Thousands of silent triumphs and defeats, assassinations and coups, benevolences and … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, The Brand Inside
Tagged brand, Business, CEO, Corporate, Culture, Customers, east africa, Employees, Harvey Weinstein, Professor Adrian Furnham of the Norwegian Business School, Service, social media
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Fear inhibits growth
Last week I caught up with an old friend who leads a financial PR business in China. We fell to reminiscing about corporate life in multinationals, and it didn’t take long for the old discontent to resurface (he’s still harness, … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Millenials, The Brand Inside, Uncategorized
Tagged Business, Campaigns, CEO's, China, Companies, Corporate, Culture, enterprise, entrepreneurial, finance, Globally, Millennials, money, multinationals, Organisations, PR
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Mind your language
We live and work in a region that uses language well. East Africans are not by nature profane people. Cursing in the workplace is frowned upon. Western expatriates are often surprised to discover that swearing at staff doesn’t work here. … Continue reading
Posted in Advertising, African Business, African entertainment, African ingenuity, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged advertising, Billboard, brand, Campaign, Company, East Africans, GA, Insurance, Language, Mobile phone, Region
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Control is the enemy of culture
When I worked in advertising, cleverer people than I were preoccupied with setting higher aspirations for our global company. One genius came up with the line’ good is the enemy of great.’ By which he meant that we who were … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Human Relations, The Brand Inside
Tagged accountants. Organisation, Accounts Department, advertising, Aga Khan, Christmas party, corporate brand, Culture, enterprise, Kenyan business, Leaders, Middle management, Millennials, Price Waterhouse Coopers, Staff Survey, teambuilding
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Segment your clients
Today I want to talk to people who describe their activities as business-to-business. People like me who think of themselves as serving clients rather than customers. When you offer a professional service, it is very important to segment your customers … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Advocate, Bertie Forbes, Business, Clients, Customers, Dundonian, Enterprises, Forbes Magazine, Management strategy, People, Procurement, Professional, Prospect, Suppliers
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Workplaces often don’t work
Last week I read that the glamorous Apple head office (Apple Park in Cupertino, California) has an unusual Health & Safety issue. The futuristic circular space – designed to encourage openness and collaboration – is largely made of glass. But … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Apple head office, California, Countries, Culture, Cupertino, Employees, Environment, Health & Safety, IPSOS, management, stadium, work
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What’s in a name?
CEO behaviour directly impacts brand health. That’s why it’s prudent to prevent your leader’s personal brand becoming bigger than the company’s. To be fair, this hasn’t happened too frequently in our region. I can count the examples on the fingers … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Growth, Internal brand, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Audiences, Behaviour, Board, Board of Directors., brand, CEO, Companys’, Economies, Health, Hollywood, Leaders, Market, Shareholders, Studio
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Long service redefined
A good friend, whose business has been successful for more than two decades, admits one defeat. He has no member of staff with more than 8 years’ service. Is he a monster or a slave driver? No, he’s an urbane … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Social Media, The Brand Inside
Tagged Academic, African companies, Business, Culture, Decades, Employer, financial, LinkedIn, Millennials, Organisation, Service, Social conscience, social media, Staff, Successful
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Jingle Bells
When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, The Brand Inside, Uncategorized
Tagged advertising, Africa, Amazon, America, December, Destinations, Digital, Dystopia future, east africa, Fashion, global, Google, Holiday, marketers, Publications, Sonic branding, technology, Visa, website
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