Read Chris every week in the African press.
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Category Archives: Chris Harrison Africa
Join the dots
Sometimes a company’s website bears little relation to its business purpose. In the third decade of the online age this is disappointing. It suggests that online activity is not central to the enterprise, when it has to be. Those of … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, The Brand Inside, Workshops
Tagged Cabling networks, Commercial portal, Company, Culture change., Digital, IT Department, Market, Online, Online marketing, Online pamphlet, technology, website
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Be the best
I’m often amazed when very established businesses cannot say what they are good at. It’s symptomatic of worrying indecision. Any business that survives the test of time will develop a range of capabilities. With luck it might even develop a … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Uncategorized
Tagged Apple, Audience, Billboard, brands, Businesses, Communicating, Culture, Customers, Employees, Expertise, Irony, marketers, retailer, technology, website
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Let it shine
As every day passes there are fewer places to hide what a former American Vice President called ‘an inconvenient truth’. Al Gore was referring to climate change, but I’d like to put a fresh twist on his adage. It’s time … Continue reading
Posted in Advertising, African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Human Relations, Internal brand
Tagged advertising, American Vice President, Climate change, Consultants, Consumer rights, Corporate leader, Corporate value statements, Fair employer, Financial services industry, Market, Nation builder, Organisational culture change, social media, Trade Unions
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Open plan. Closed culture
The BBC recently highlighted research revealing that employees in open plan offices spend 73% less time in face to face interactions. Whilst email use increased by over 67%. That’s no surprise to me. Three decades ago, when I joined the … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Government, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, aspirational, Business, Client, Collaborative activities, Company, Culture, Departments, Employees, Management style, Office, Office politics, Senior managers, Telephone calls, Workers, ‘Banter’
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Conservation culture
I’ve just spent time inside a successful conservation business. Surprisingly it wasn’t full of do-gooders. Instead it has harnessed the energy, humanity and collaborative spirit of a very diverse set of people. It has built a unified and positive culture, … Continue reading
Posted in Advertising, Africa statistics, African Agriculture, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, The Brand Inside
Tagged Agriculture, Collaborative spirit, Commercial revenues, Conservation business, Conservation culture, East African business, Education Healthcare programmes, Elephant, Energy, enterprise, finance, Game Rangers, Headquarters, Humanity, investments, Merchandise, Mount Kenya, National Police Reservist team, Ol Pejeta Conservancy, Poachers, Rhino, Rhino Patrol Unit, Tourism, Tourism staff, Villagers, Wilderness
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The fake CEO
Have you read about the French company Laboratoires Berden and its charismatic CEO, Eric Dumonpierre? Founded in 1996, the company launched Mutorex, an anti-obesity drug. Dumonpierre rapidly became a star chief executive, winning several awards for corporate social responsibility. He … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Current affairs, Global Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized
Tagged Accounts, Asia, brands, CEO, Corporate social responsibility, Customers, Ecosystem, Employees, French company, Hybrid vehicle fleet, Industry, media, Paris, Techniques
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HR – Hero or Zero
It’s always an inspiration to meet a modern HR professional. The natural developer of talent, with high EQ and a very clear view on the commercial needs of their business. The problem is, you don’t meet many. Historically this has … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, The Brand Inside
Tagged Administrator, Africa, Business, C-Suite, Companies, Employment tribunals, EQ, Globalisation, Hero, HR professional, MD, Middle management, Online onboarding, Organogram, Recruitment, Rugby, Secretary, Senior management development programme
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People deliver brands
My Chairman (www.nadertavassoli.com) is fond of telling his CEO pupils, “Brands are promised by advertising by delivered by people.” He means your employees -whether you have a fintech brand or a fast food restaurant. Your staff deliver on your promises. … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Talent Development, The Brand Inside
Tagged advertising, Africa, African Youth Congress, Brand-led academies, brands, Business, CEO pupils, Citizen behavior, Conference, Culture, Delegates, Employees, Fast food restaurant, Foreign lands, Government Agency, immigration, National reputation, Online peer community, Organisers, South Africa, Staff, Talent development, Twitter, Webinars and MOOCs (Massive Open Online Courses)
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The bureaucratic condition
Working in organisational transformation certainly produces some home truths. The latest for me has been realising how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Uncategorized, Workshops
Tagged Behaviour, brand delivery, Bureaucratic, CEO, Change programmes, Colleagues, committees, Communicate., Company, Corporate, Customers, Employees, Job, Marketing team, Millennial, Organisational transformation, teambuilding
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Broken teams
Building branded businesses takes true collaboration over time. Teamwork is hard to build and easy to lose. Years ago the management guru Tom Peters warned leaders to watch for three warning signs of a broken team: Constant firefighting in your … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Social marketing, The Brand Inside
Tagged Africa, Branded businesses, Colleagues, Companies, employee, Europe, Founder’s Syndrome, Human behaviours, Leader, Management guru, Micromanagement, Middle management, Organisations, Safaricom
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