Category Archives: Branded behaviours

Culture becomes central

After decades of being a ‘nice to have’, the idea of a deliberately created corporate culture is finally moving closer to the top of Board agendas. Around the world, an ever-lengthening series of corporate scandals and audit and governance bloopers … Continue reading

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Truth, essential in business

It matters not how many procedures or policies you put in place, or how many dashboards you set up. If your company culture does not prize truthfulness, you will experience commercial disappointment. And there’s plenty of disappointment about in business … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside | Tagged , , , , , , | Leave a comment

Marketers as CEOs

It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading

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Workspace woes

The world of work still needs an effective solution to the shaping of productive office space. Here in Africa, relatively few of us have the privilege of working in offices. Far more people work in small retail outlets, factories and … Continue reading

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Incivility is counterproductive

One of the many differences between people on either side of the Millennial divide is their approach to email. Those of us who began to work before the dubious blessing of email tend to aspire to ‘zero email’ – the … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, Social Media, The Brand Inside | Tagged , , , , , , , , , | 1 Comment

Controlled growth

When you start a Company, you begin with a small group of colleagues. Initially hired for the technical abilities the business needs. But soon, through departures and hirings, you find yourself surrounded by a group of like-minded people. The non-aligned … Continue reading

Posted in African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Internal brand, Talent Development, The Brand Inside, Uncategorized, Workshops | Leave a comment

Looking for leadership

Looking ahead to 2019 there are plenty of reports circulating about economic growth in East Africa. Perhaps some of them haven’t been updated recently, because I’m not so sure. I speak to many business leaders and very few of them … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

A little help

December offers leaders a good opportunity to pause and reflect on the well-being of their people. The context is perfect. Whatever their faith, almost everyone regards the Christmas period as a time for reconnecting with what really matters in life. … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, The Brand Inside | Tagged , , , , , , , , , | 1 Comment

Last impressions

Anyone who does business in our region understands how important Nairobi’s Jomo Kenyatta International Airport is as a travel hub. Friends in Kampala and Dar talk ruefully about ‘having to go through Nairobi’ to make connections East and West. But … Continue reading

Posted in Advertising, African Business, African travels, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Good neighbours

Last week I heard about a brand whose senior management team literally lives by its promise to the market. The story came from one of the CEO’s we mentor under the Amalgam Leadership programme. His brand is a microfinance lender … Continue reading

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