Category Archives: African Business

Conservation culture

I’ve just spent time inside a successful conservation business. Surprisingly it wasn’t full of do-gooders. Instead it has harnessed the energy, humanity and collaborative spirit of a very diverse set of people. It has built a unified and positive culture, … Continue reading

Posted in Advertising, Africa statistics, African Agriculture, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

HR – Hero or Zero

It’s always an inspiration to meet a modern HR professional. The natural developer of talent, with high EQ and a very clear view on the commercial needs of their business. The problem is, you don’t meet many. Historically this has … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

The bureaucratic condition

Working in organisational transformation certainly produces some home truths. The latest for me has been realising  how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Broken teams

Building branded businesses takes true collaboration over time. Teamwork is hard to build and easy to lose. Years ago the management guru Tom Peters warned leaders to watch for three warning signs of a broken team: Constant firefighting in your … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Brand Value

Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Banks are doomed

Many people in Africa are still ‘unbanked’. Lucky them. As the global banking industry enters its final phase, ‘the unbanked’ are spared exposure to the largest failure of organistional culture on the planet. Marketers know banks have the worst brand … Continue reading

Posted in African Business, African Leadership, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment

Creativity needed

Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.)  Hubris aside, it was a great evening … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Brand Culture must include safety

There’s a growing realisation that ‘brand’ really means the market perception created by everything an organisation does. Sometimes brands put their staff or customers in harm’s way, so this now needs proper consideration as part of a QHSE assessment. In … Continue reading

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The human touch

Notable economists have projected the loss of one third of all jobs to automation by mid-2020, a daunting concept. Here in Africa we are fully part of this global revolution. We’re a connected continent full of bright young people. In … Continue reading

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Boards must drive innovation

I recently attended an excellent session on Governance and the role of Directors, run by the IOD the in Kenya. It was part of an ambitious programme by one of our most forward-thinking insurance companies to map out sustainable growth … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Direct marketing, Internal brand, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment