Read Chris every week in the African press.
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Category Archives: Advertising
Bonding not building
‘Let’s have a teambuilding’ is a popular cry. When employees say it they’re usually asking for a little relief from weekly routine and hoping for a treat. When HR people say it they may want to spend a budget but … Continue reading
Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, The Brand Inside
Tagged Africa, Budget, Building, Colleagues, Employees, HR, Organisation, Sales Director, teambuilding, Vodafone UK, YouGov
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Authentic Brands
East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged boiled sweets, brands, Company, consumers, County Governments, disinfectants, east africa, Economy, GDP growth, Hospitals, Kenya, law firms, Logistics, Logo, Marketing, Mobile telephone, Nation brands, Schools, Toothpastes
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Culture Cues
Culture is the character of the organisation. Businesses that cultivate strong, attractive characters understand the values they need to deliver their goals. They know the behaviours their employees must demonstrate in their daily work to deliver the right customer (and … Continue reading
Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Businesses, CEO's, Colleague, Commercial, Culture, Customer, HR Department, Organisation, Suppliers
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Morbid meetings
Last week on the sunny island of Mauritius I encountered a business behaviour that brightened my day. In the boardroom of a powerful, dynastic sugar business a modern courtesy was given a traditional touch. Before the meeting began, an assistant … Continue reading
Posted in Advertising, Behaviour change, Brand Reputation, Crisis Management, The Brand Inside
Tagged Archaic, Bank, boardroom, Computer, iPad, Level One Managers, Mauritius, Mobile phone, Senior executives, Skype, Zoom
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Staff turnover
One of the many metrics management and HR teams like to measure is staff turnover. The percentage of the workforce that has left the organisation during a certain period, and had to be replaced. Received wisdom says that turnover rates … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged Communication, Entrepreneur, Future economies, HR teams, IT Manager, Metrics management, Organisation
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Visible leadership
I’m sure many of you have watched the hit comedy series The Office in either its UK or US versions. If you haven’t, let me tell you that is one the most embarrassingly funny satires of office life that you’re … Continue reading
Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside, Workshops
Tagged Business, CEO, Leadership, Satirises, UK, US
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The whole football
Last week I listened to a very seasoned regional business leader as he spoke to our CEO programme www.amalgamleadership.com He came to talk to us about governance. Very soon that led to a discussion about organisational culture. About how a … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Market Research, The Brand Inside
Tagged Africa, Business leader, employee, Enterprises, luxury tourism, Onboarding programm, Organisational culture, Organogram
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Culture becomes central
After decades of being a ‘nice to have’, the idea of a deliberately created corporate culture is finally moving closer to the top of Board agendas. Around the world, an ever-lengthening series of corporate scandals and audit and governance bloopers … Continue reading
Posted in Advertising, African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, ICT, Internal brand, The Brand Inside
Tagged Bank, Board agendas, Corporate, Corporate culture, Culture, Customers, Institute of Business Ethics, Partners, Suppliers Stakeholders
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Marketers as CEOs
It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Academic colleagues, America, CEO candidates, CEO's, Companies, Corporate sector, east africa, enterprise, Entrepreneurs, finance, LinkedIn, marketers, Operations, Procurement, Senior business
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Looking for leadership
Looking ahead to 2019 there are plenty of reports circulating about economic growth in East Africa. Perhaps some of them haven’t been updated recently, because I’m not so sure. I speak to many business leaders and very few of them … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, Talent Development, The Brand Inside
Tagged African economy, brand, Business, CEO's, Company culture, Corporate, Customers, east africa, Economic growth, Election, Emotional temperature, Employees, Kenya, Leadership, Market, Marketing, President, Product, Tanzania, uganda
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