Category Archives: Advertising

Embrace Change

While we’re all being as prudent as we can in our private lives (wearing masks, queuing responsibly, avoiding groups) many of us are also learning that we can take more risks in business. I don’t mean indulging silly enthusiasms or … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Growth, Internal brand, Internal Communication, Market Research, The Brand Inside | Leave a comment

Rethinking workspace

Diligent Executives in Africa take an interest in the kind of workspaces they provide for employees. They wrangle about the pros and cons of open-plan offices. They challenge IT to make virtual meetings easier. They engage employee committees on areas … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, The Brand Inside | Leave a comment

Empty corporations

As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Staff Turnover

Modern African company boards include staff retention on their dashboards. Diligent company directors look for underlying trends and often read high employee turnover as a red flag – a sign that not all is well inside the business. But what … Continue reading

Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Internal brand, Market Research, Marketing Strategy, Social marketing | Tagged , , , , , , , , , , , , | Leave a comment

Interesting Leaders

Emotional intelligence (EQ) is important in business. Whether it’s in the ability of a Brand Manager to shape an emotionally relevant promise for an audience. In the skill of a Financial Manager in developing coaching relationships with colleagues. Or in … Continue reading

Posted in Advertising, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Market Research, Marketing Strategy, The Brand Inside | Leave a comment

Job titles

When I investigate the culture of a company, one of the first things I look at is how jobs are ordered and titled. I’ve become quite keen on the organogram, using it as a map to see how easily I … Continue reading

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A sense of ownership

I wonder if you can guess the most common complaint I receive from CEO’s about the attitude of their staff? ‘Why can’t my employees act like owners?’ This  ranks top over many other popular choices, which include ‘Why am I … Continue reading

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Bonding not building

‘Let’s have a teambuilding’ is a popular cry. When employees say it they’re usually asking for a little relief from weekly routine and hoping for a treat. When HR people say it they may want to spend a budget but … Continue reading

Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment