Read Chris every week in the African press.
-
Category Archives: Advertising
The whole football
Last week I listened to a very seasoned regional business leader as he spoke to our CEO programme www.amalgamleadership.com He came to talk to us about governance. Very soon that led to a discussion about organisational culture. About how a … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Market Research, The Brand Inside
Tagged Africa, Business leader, employee, Enterprises, luxury tourism, Onboarding programm, Organisational culture, Organogram
Leave a comment
Culture becomes central
After decades of being a ‘nice to have’, the idea of a deliberately created corporate culture is finally moving closer to the top of Board agendas. Around the world, an ever-lengthening series of corporate scandals and audit and governance bloopers … Continue reading
Posted in Advertising, African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, ICT, Internal brand, The Brand Inside
Tagged Bank, Board agendas, Corporate, Corporate culture, Culture, Customers, Institute of Business Ethics, Partners, Suppliers Stakeholders
Leave a comment
Marketers as CEOs
It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Academic colleagues, America, CEO candidates, CEO's, Companies, Corporate sector, east africa, enterprise, Entrepreneurs, finance, LinkedIn, marketers, Operations, Procurement, Senior business
Leave a comment
Looking for leadership
Looking ahead to 2019 there are plenty of reports circulating about economic growth in East Africa. Perhaps some of them haven’t been updated recently, because I’m not so sure. I speak to many business leaders and very few of them … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, Talent Development, The Brand Inside
Tagged African economy, brand, Business, CEO's, Company culture, Corporate, Customers, east africa, Economic growth, Election, Emotional temperature, Employees, Kenya, Leadership, Market, Marketing, President, Product, Tanzania, uganda
Leave a comment
A little help
December offers leaders a good opportunity to pause and reflect on the well-being of their people. The context is perfect. Whatever their faith, almost everyone regards the Christmas period as a time for reconnecting with what really matters in life. … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, The Brand Inside
Tagged Amalgam Leadership programme, Business, Christmas party, Company, Dream Team, entrepreneurial CEO, Motivation, New Year, Organisational leader, Recruiters
1 Comment
Last impressions
Anyone who does business in our region understands how important Nairobi’s Jomo Kenyatta International Airport is as a travel hub. Friends in Kampala and Dar talk ruefully about ‘having to go through Nairobi’ to make connections East and West. But … Continue reading
Posted in Advertising, African Business, African travels, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged Addis Airport, brand, Business, Business travellers, Cultures, Dar, Ethiopian Airways, Ghanaian, Gulf State airlines, immigration, Impressions, Kampala, Kenyans, London, management, Nairobi’s Jomo Kenyatta International Airport, National Youth Service, Passport holders, Rwandair, Staff, Terminal, Tourists
Leave a comment
Good neighbours
Last week I heard about a brand whose senior management team literally lives by its promise to the market. The story came from one of the CEO’s we mentor under the Amalgam Leadership programme. His brand is a microfinance lender … Continue reading
Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Marketing Strategy, The Brand Inside
Tagged Africa, Amalgam Leadership programme, brand, CEO's, Company, east africa, Kenya, management, Market, Organisational culture, Senior management, Shareholders, Targets businesses
Leave a comment
Talk straight
So much business communication is on email these days. And so disruptive is that medium that I spend much of my time inside organisations encouraging face to face conversation. Face to face is how we were meant to communicate. According … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized
Tagged Behaviour, brand, Business, Communication, digital screens, Organisational culture, Organisations, Planet, Technique, The Brand Inside, Yuval Noah Harari
1 Comment
Constructive Complaint
I have a friend who loves to complain. In fact, for him, complaining about service is less of a hobby and more of a second career. He is persistent; he is detailed. He reaches far into the targeted organisation and … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, Social marketing, Social Media, The Brand Inside
Tagged career, Company culture, Constructive complaint, Customer complaint, Customer Service Training, Email, Managers, MD, Organisational culture, Professional manager, SBI method, Service, social media, Targeted organisation
Leave a comment
Brand extension
It’s always uplifting when you encounter a well-delivered brand. Whether it’s a product that really works or a service that delights, or a corporation that does what it says it’s going to do. It’s even more impressive when you see … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Boma Inn, brand, Business, Corporation, Hospitality, Humanitarian activities, Kenya Red Cross Society, Logo, Manages, Organisational culture change, Product, Swiss Higher Diploma
Leave a comment
