Read Chris every week in the African press.
-
Category Archives: Advertising
Last impressions
Anyone who does business in our region understands how important Nairobi’s Jomo Kenyatta International Airport is as a travel hub. Friends in Kampala and Dar talk ruefully about ‘having to go through Nairobi’ to make connections East and West. But … Continue reading
Posted in Advertising, African Business, African travels, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged Addis Airport, brand, Business, Business travellers, Cultures, Dar, Ethiopian Airways, Ghanaian, Gulf State airlines, immigration, Impressions, Kampala, Kenyans, London, management, Nairobi’s Jomo Kenyatta International Airport, National Youth Service, Passport holders, Rwandair, Staff, Terminal, Tourists
Leave a comment
Good neighbours
Last week I heard about a brand whose senior management team literally lives by its promise to the market. The story came from one of the CEO’s we mentor under the Amalgam Leadership programme. His brand is a microfinance lender … Continue reading
Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Marketing Strategy, The Brand Inside
Tagged Africa, Amalgam Leadership programme, brand, CEO's, Company, east africa, Kenya, management, Market, Organisational culture, Senior management, Shareholders, Targets businesses
Leave a comment
Talk straight
So much business communication is on email these days. And so disruptive is that medium that I spend much of my time inside organisations encouraging face to face conversation. Face to face is how we were meant to communicate. According … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized
Tagged Behaviour, brand, Business, Communication, digital screens, Organisational culture, Organisations, Planet, Technique, The Brand Inside, Yuval Noah Harari
Leave a comment
Constructive Complaint
I have a friend who loves to complain. In fact, for him, complaining about service is less of a hobby and more of a second career. He is persistent; he is detailed. He reaches far into the targeted organisation and … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, Social marketing, Social Media, The Brand Inside
Tagged career, Company culture, Constructive complaint, Customer complaint, Customer Service Training, Email, Managers, MD, Organisational culture, Professional manager, SBI method, Service, social media, Targeted organisation
Leave a comment
Brand extension
It’s always uplifting when you encounter a well-delivered brand. Whether it’s a product that really works or a service that delights, or a corporation that does what it says it’s going to do. It’s even more impressive when you see … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Boma Inn, brand, Business, Corporation, Hospitality, Humanitarian activities, Kenya Red Cross Society, Logo, Manages, Organisational culture change, Product, Swiss Higher Diploma
Leave a comment
Strategic Imperative
It’s October, which means budget time. This is the month where we combine the last drive to deliver the the current year target with the drafting of strategies for the coming year. Most established businesses have their templates and formats. … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside
Tagged Brand Purpose, Budget, Business Women, Businesses, Clergymen, Customers, Disruptive brand, High Court judges, Market, McDonalds, October, Senior managers, Service delivery, Strategic, Strategies, Target
Leave a comment
Join the dots
Sometimes a company’s website bears little relation to its business purpose. In the third decade of the online age this is disappointing. It suggests that online activity is not central to the enterprise, when it has to be. Those of … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, The Brand Inside, Workshops
Tagged Cabling networks, Commercial portal, Company, Culture change., Digital, IT Department, Market, Online, Online marketing, Online pamphlet, technology, website
Leave a comment
Be the best
I’m often amazed when very established businesses cannot say what they are good at. It’s symptomatic of worrying indecision. Any business that survives the test of time will develop a range of capabilities. With luck it might even develop a … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Uncategorized
Tagged Apple, Audience, Billboard, brands, Businesses, Communicating, Culture, Customers, Employees, Expertise, Irony, marketers, retailer, technology, website
Leave a comment
Let it shine
As every day passes there are fewer places to hide what a former American Vice President called ‘an inconvenient truth’. Al Gore was referring to climate change, but I’d like to put a fresh twist on his adage. It’s time … Continue reading
Posted in Advertising, African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Human Relations, Internal brand
Tagged advertising, American Vice President, Climate change, Consultants, Consumer rights, Corporate leader, Corporate value statements, Fair employer, Financial services industry, Market, Nation builder, Organisational culture change, social media, Trade Unions
Leave a comment
Open plan. Closed culture
The BBC recently highlighted research revealing that employees in open plan offices spend 73% less time in face to face interactions. Whilst email use increased by over 67%. That’s no surprise to me. Three decades ago, when I joined the … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Government, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, aspirational, Business, Client, Collaborative activities, Company, Culture, Departments, Employees, Management style, Office, Office politics, Senior managers, Telephone calls, Workers, ‘Banter’
Leave a comment
