Read Chris every week in the African press.
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Category Archives: Advertising
Brand delusion
As I move around our Continent, helping to improve enterprise culture and customer experience, I am becoming increasingly aware of an important trend. It relates to organisational brands, particularly in well-established businesses. I’m discovering that business leaders and senior management … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Local Brands, The Brand Inside
Tagged )Continent, Africa, brand, Businesses, Culture, Customer, enterprise, Equity, Experience, HR teams, KPI’s, Leaders, Logo, Organisational brands, Recruitment, Senior management
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Empty corporations
As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, America, British Industrial Revolution, Business, Colleagues, Corporations, Customers, Employees, Enterprises, Global financial, Managers, Organisations, SME, Suppliers
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Staff Turnover
Modern African company boards include staff retention on their dashboards. Diligent company directors look for underlying trends and often read high employee turnover as a red flag – a sign that not all is well inside the business. But what … Continue reading
Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Internal brand, Market Research, Marketing Strategy, Social marketing
Tagged African, Business, Company boards, Economy, employee, Employers, Employment Studies, Global Culture, Human Resources, Millennials, Pew Research, Staff, Workforce culture
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Interesting Leaders
Emotional intelligence (EQ) is important in business. Whether it’s in the ability of a Brand Manager to shape an emotionally relevant promise for an audience. In the skill of a Financial Manager in developing coaching relationships with colleagues. Or in … Continue reading
Job titles
When I investigate the culture of a company, one of the first things I look at is how jobs are ordered and titled. I’ve become quite keen on the organogram, using it as a map to see how easily I … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Talent Development, The Brand Inside
Tagged African, Behaviour change, Companies, Company, Culture, Deputy Sales Officer, Director of Office Services, HR, Leadership, management, Manager, Organogram, Senior PR Executive, Tech, Temporary Assistant Plant Manager
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A sense of ownership
I wonder if you can guess the most common complaint I receive from CEO’s about the attitude of their staff? ‘Why can’t my employees act like owners?’ This ranks top over many other popular choices, which include ‘Why am I … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy
Tagged )Continent, Africa, CEO's, Company, Culture transformation, DPO Group, Emotionally intelligent, Employee Stock Option Programme, Employees, Enterprises, HR, Millennial, Organisational culture, Organograms
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Bonding not building
‘Let’s have a teambuilding’ is a popular cry. When employees say it they’re usually asking for a little relief from weekly routine and hoping for a treat. When HR people say it they may want to spend a budget but … Continue reading
Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, The Brand Inside
Tagged Africa, Budget, Building, Colleagues, Employees, HR, Organisation, Sales Director, teambuilding, Vodafone UK, YouGov
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Authentic Brands
East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged boiled sweets, brands, Company, consumers, County Governments, disinfectants, east africa, Economy, GDP growth, Hospitals, Kenya, law firms, Logistics, Logo, Marketing, Mobile telephone, Nation brands, Schools, Toothpastes
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Culture Cues
Culture is the character of the organisation. Businesses that cultivate strong, attractive characters understand the values they need to deliver their goals. They know the behaviours their employees must demonstrate in their daily work to deliver the right customer (and … Continue reading
Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Businesses, CEO's, Colleague, Commercial, Culture, Customer, HR Department, Organisation, Suppliers
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Morbid meetings
Last week on the sunny island of Mauritius I encountered a business behaviour that brightened my day. In the boardroom of a powerful, dynastic sugar business a modern courtesy was given a traditional touch. Before the meeting began, an assistant … Continue reading
Posted in Advertising, Behaviour change, Brand Reputation, Crisis Management, The Brand Inside
Tagged Archaic, Bank, boardroom, Computer, iPad, Level One Managers, Mauritius, Mobile phone, Senior executives, Skype, Zoom
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