Category Archives: Advertising

Empty corporations

As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Staff Turnover

Modern African company boards include staff retention on their dashboards. Diligent company directors look for underlying trends and often read high employee turnover as a red flag – a sign that not all is well inside the business. But what … Continue reading

Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Internal brand, Market Research, Marketing Strategy, Social marketing | Tagged , , , , , , , , , , , , | Leave a comment

Interesting Leaders

Emotional intelligence (EQ) is important in business. Whether it’s in the ability of a Brand Manager to shape an emotionally relevant promise for an audience. In the skill of a Financial Manager in developing coaching relationships with colleagues. Or in … Continue reading

Posted in Advertising, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Market Research, Marketing Strategy, The Brand Inside | Leave a comment

Job titles

When I investigate the culture of a company, one of the first things I look at is how jobs are ordered and titled. I’ve become quite keen on the organogram, using it as a map to see how easily I … Continue reading

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A sense of ownership

I wonder if you can guess the most common complaint I receive from CEO’s about the attitude of their staff? ‘Why can’t my employees act like owners?’ This  ranks top over many other popular choices, which include ‘Why am I … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy | Tagged , , , , , , , , , , , , , | Leave a comment

Bonding not building

‘Let’s have a teambuilding’ is a popular cry. When employees say it they’re usually asking for a little relief from weekly routine and hoping for a treat. When HR people say it they may want to spend a budget but … Continue reading

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Culture Cues

Culture is the character of the organisation. Businesses that cultivate strong, attractive characters understand the values they need to deliver their goals. They know the behaviours their employees must demonstrate in their daily work to deliver the right customer (and … Continue reading

Posted in Advertising, African Business, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside | Tagged , , , , , , , , | Leave a comment

Morbid meetings

Last week on the sunny island of Mauritius I encountered a business behaviour that brightened my day. In the boardroom of a powerful, dynastic sugar business a modern courtesy was given a traditional touch. Before the meeting began, an assistant … Continue reading

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