Read Chris every week in the African press.
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Category Archives: Advertising
Your culture is your brand
A decade ago business culture was safe from public scrutiny. Unless you ran a service business with millions of customers, what went on in your own corridors stayed there. Thousands of silent triumphs and defeats, assassinations and coups, benevolences and … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal Communication, The Brand Inside
Tagged brand, Business, CEO, Corporate, Culture, Customers, east africa, Employees, Harvey Weinstein, Professor Adrian Furnham of the Norwegian Business School, Service, social media
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Fear inhibits growth
Last week I caught up with an old friend who leads a financial PR business in China. We fell to reminiscing about corporate life in multinationals, and it didn’t take long for the old discontent to resurface (he’s still harness, … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Millenials, The Brand Inside, Uncategorized
Tagged Business, Campaigns, CEO's, China, Companies, Corporate, Culture, enterprise, entrepreneurial, finance, Globally, Millennials, money, multinationals, Organisations, PR
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Are you CEO material?
It’s never too soon to begin thinking about the future of your career, especially if you intend to lead a business one day. But surprisingly few people take time to consider the skills they will need when they become the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Uncategorized
Tagged advertising, Bank, Brand campaign, Business leaders, CEO, CEO's, CFO, Chief Human Resources Officer (CHRO), Committee, Company, Culture, east africa, Executive Team, Harvard Business, Market, McKinsey, Millennial, Strategy, Talent management
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Mind your language
We live and work in a region that uses language well. East Africans are not by nature profane people. Cursing in the workplace is frowned upon. Western expatriates are often surprised to discover that swearing at staff doesn’t work here. … Continue reading
Posted in Advertising, African Business, African entertainment, African ingenuity, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged advertising, Billboard, brand, Campaign, Company, East Africans, GA, Insurance, Language, Mobile phone, Region
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Control is the enemy of culture
When I worked in advertising, cleverer people than I were preoccupied with setting higher aspirations for our global company. One genius came up with the line’ good is the enemy of great.’ By which he meant that we who were … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Human Relations, The Brand Inside
Tagged accountants. Organisation, Accounts Department, advertising, Aga Khan, Christmas party, corporate brand, Culture, enterprise, Kenyan business, Leaders, Middle management, Millennials, Price Waterhouse Coopers, Staff Survey, teambuilding
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Segment your clients
Today I want to talk to people who describe their activities as business-to-business. People like me who think of themselves as serving clients rather than customers. When you offer a professional service, it is very important to segment your customers … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside
Tagged Advocate, Bertie Forbes, Business, Clients, Customers, Dundonian, Enterprises, Forbes Magazine, Management strategy, People, Procurement, Professional, Prospect, Suppliers
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Long service redefined
A good friend, whose business has been successful for more than two decades, admits one defeat. He has no member of staff with more than 8 years’ service. Is he a monster or a slave driver? No, he’s an urbane … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Social Media, The Brand Inside
Tagged Academic, African companies, Business, Culture, Decades, Employer, financial, LinkedIn, Millennials, Organisation, Service, Social conscience, social media, Staff, Successful
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Jingle Bells
When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, The Brand Inside, Uncategorized
Tagged advertising, Africa, Amazon, America, December, Destinations, Digital, Dystopia future, east africa, Fashion, global, Google, Holiday, marketers, Publications, Sonic branding, technology, Visa, website
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Burst that bubble
Like any consultancy business, we work across multiple business sectors and, in our case, geographies. This produces insights on brands and company cultures that surprise me. Not for the insights themselves, but because they apply across so many types of … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Millenials, The Brand Inside
Tagged Account teams, Africa, brands, Business, CEO, Colleagues, communications, Company, Competitors, Consultancy, Cultures, Customers, Geographies, Leaders, Market, Millennial, Staff members
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