Tag Archives: Zambia

Web use for entrepreneurs

Spend not a cent without measurement Let’s remind ourselves how much growth in Africa’s Internet sector has accelerated in recent years due to improvements in infrastructure and the arrival of wireless access technology. According to Mushroom Networks, the continent now … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Information Technology, Infrastructure, Kenyan Market, Market Research, Marketing Strategy, Mobile Market, Money Transfer, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

African retail brands face ultimate test.

Around this time last year, I wrote about retail chain brands rising to prominence across Africa.  I was referring of course to our dynamic local retail sector is emerging from its history of kiosks, dukas and general stores. Traditionally dominated … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Current affairs, Global Brands, Kenyan Market, Local Brands, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Getting to know you.

If the world wants to be here, it must understand Africans I’ve been in Africa nearly 20 years and I never tire of the surprises this Continent produces. In the words of the Grandma in the movie ‘Parenthood’, I’ve always … Continue reading

Posted in Africa statistics, African Business, African marketing, Current affairs, Market Research, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The fight against cyber crime in Africa

Cyber threats are a big issue in Africa. A lot of cyber crime originates from the continent, and threats spread easily because many systems are not properly protected. It is estimated that up to 80% of all computers in Africa … Continue reading

Posted in Africa statistics, Current affairs, Digital space, Global Statistics, Market Research, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Targeting Senior citizens with teen-sharp wisdom

Africa is all about youth. We’ve all said it. Population studies and media consumption research support it. The new pundits in America, who are really just noticing Africa for the first time, all allude to it.

Posted in Advertising, Africa statistics, African marketing, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment