Tag Archives: Vodafone

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

IPO failure

Why brand equity matters. IPO: the Initial Public Offering of Company stock on a public exchange. In Africa we had an unconditional love affair with them for perhaps ten years.

Posted in Current affairs, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Telco marketing. Time for a step change in Africa

Telcos, and particularly the gsm networks, have been the biggest marketing investors on this Continent for the last decade. Their investment in terms of cash cannot be denied. Every tiny kiosk, every airport building, every bus shelter and stadium has … Continue reading

Posted in Advertising, African marketing, Direct marketing, Social marketing, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment