Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops
Tagged advertising, African, Asian, brand, Business, Call centres, Campaign, CEO, Company, Culture, Diversity, east africa, Employee education, Environment, European, German, global, Italy, Journey, Magazine, Marketing, Organisation, Positive, Staff, Telecoms, UK, Vodafone, Workforce
Why brand equity matters. IPO: the Initial Public Offering of Company stock on a public exchange. In Africa we had an unconditional love affair with them for perhaps ten years.
Posted in Current affairs, Uncategorized
Tagged Africa, Apple, Coca-Cola, Facebook, investors, IPO, Marketing, MTN, shares, Vodafone, Y&R