Tag Archives: USA

Toxic brands

While I was in South Africa last week, President Zuma unveiled a new statue to the late Oliver Reginald Tambo, former President in Exile of the ANC during the Anti-Apartheid Struggle. O.R. Tambo was the legal partner and lifelong friend … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Brand attributes

Excellence not always necessary I always enjoy reading Rory Sutherland wherever he crops up. You can find him on Twitter, in UK and US Marketing Magazines and in sundry lifestyle publications. Rory is the Vice Chairman of Ogilvy Group in … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Building your corporate culture

What the experts say One of great benefits of living in the connected age is that you never need to stop learning. And one of the insights you gain is that if there is a challenge in the world, someone … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Reputation, Chris Harrison Africa, Culture change, Government, Kenyan Market, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment