Tag Archives: Twitter

Marketing islands

It’s rare find a Marketer criticising his profession, so I was intrigued when the Chief Marketing officer of HP had this to say last month: “Marketers risk forming a parallel universe and distancing themselves from the business.” Lucio was talking to … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Social media for CEO’s

CEO’s are increasingly being drawn into social media conversations. Sometimes unwittingly, when their personal social media impacts their business reputation. More often deliberately, as part of personal brand building or corporate communication. Back in 2015 the CEO of US tech … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Internal brand, Internal Communication, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The new fashion in branding

I don’t know about you, but I don’t ‘get’ a lot of the fashion ads we see in international (and increasingly African) glossy magazines. I do understand that they are trying to create a feeling, based around a look. But … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Social Media Lessons

Use it well Here in Africa, our natural amiability and sociability make us suckers for social media. The Facebook, Linked In and Twitter numbers continue to rise every month. People hook up with each other, with leaders, with brands. It’s … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, ICT, Local Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Brand attributes

Excellence not always necessary I always enjoy reading Rory Sutherland wherever he crops up. You can find him on Twitter, in UK and US Marketing Magazines and in sundry lifestyle publications. Rory is the Vice Chairman of Ogilvy Group in … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Resign properly

It’s about your personal brand Much is said, and many dollars earned, by people who want to instruct you on developing your personal brand. All around us we see grooming coaches, personal dressers and shoppers, and superannuated PR men working … Continue reading

Posted in African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Take care what you share

Facebook is for keeps Today I want to touch on an aspect of personal branding that most people discount. It’s how you appear on social media, and how much you share. In our rush to declare our individuality; and use … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, African Youth, Brand Reputation, Chris Harrison Africa, Current affairs, Digital space, Facebook, Media Investment, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

And how will social media affect elections in Africa…?

BBC NEWS MAGAZINE 23 October 2012 Last updated at 06:06 GMT

Posted in Advertising, African politics, Current affairs, Digital space, Direct marketing, Facebook, Kenyan Politics, Public Relations, Social Media | Tagged , , , , , , , , , , | Leave a comment

How the Web affects brands The changing landscape of social, mobile and local

The mobile Internet revolution is surging across Africa. Connectivity is leaping forward. Driven less by ISPs than by mobile and entertainment companies.

Posted in Advertising, Africa statistics, Current affairs, Digital space, Direct marketing, Global Statistics, Market Research, Media Investment, Social marketing | Tagged , , , , , , , , , , , | Leave a comment