Tag Archives: Telecoms

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The new fashion in branding

I don’t know about you, but I don’t ‘get’ a lot of the fashion ads we see in international (and increasingly African) glossy magazines. I do understand that they are trying to create a feeling, based around a look. But … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Research

Sorting the wood from the trees. I’m a fan of Market Research. I don’t understand how anyone in a market-driven economy would think of conducting business without it. I’m also a vocal critic of poorly conducted, templated studies that are … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment