Tag Archives: Staff

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Retail success requires relationships

One of the greatest retail success stories in the world, that has prospered for over a century, is now facing down new retail giants. Very soon, online shopping portals Amazon, Alibaba and eBay will command 40% of global e-commerce. Like … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, ICT, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Your brands in their hands

Two international airlines currently under public scrutiny show how vulnerable brands can be to the actions of employees. They are both American and to be honest the world hasn’t heard much about them since they were subjected to terrorist attack … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Global Brands, Global Statistics, Internal brand, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

How not to engage staff

Leadership teams in Africa would be the first to admit that employee engagement is still a relatively new area of competence. Great strides are being made, but from a very low base. One might say this is inevitable on a … Continue reading

Posted in African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, Internal Communication, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Brand attributes

Excellence not always necessary I always enjoy reading Rory Sutherland wherever he crops up. You can find him on Twitter, in UK and US Marketing Magazines and in sundry lifestyle publications. Rory is the Vice Chairman of Ogilvy Group in … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Sex spies and sorcery

Is your corporate culture a hostage? I’ve been working inside East African companies for many years. Using their brandpromises to align staff behaviour. Often working to tighten up that brand promise first. And I’m beginning to discern some trends that … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Growth, Internal Communication, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment