Tag Archives: Professionals

Beware the gig economy

A gig economy is an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements. It’s was coined during global financial crisis of 2009. Newly unemployed professionals sought short-term compensation by ‘gigging’ – working a series … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | 1 Comment

Finding the Marketer you need

A recruitment primer Last week I shared some thoughts on how to recruit a proper Marketer. In my experience of interviewing Marketers, they fall into three distinct groups. The first group acts without thinking. The second group thinks without acting. … Continue reading

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Viral brands take care

Ideas don’t spread just because they are good Sometimes you look back and wonder at how you became connected with an idea or a person. The chances seem infinitesimally small. Five months ago I met a security contractor in our … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Kenya Government, Kenyan Market, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

LinkedIn

Use it to build your personal brand When you write a regular column, and people are kind enough to read it, you sometimes create problems. Some are beyond your control. Dodgy sub-editing by the publisher’s team can make you look … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Empowerment, Internal brand, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

On safari

Observations on three brands I’ve been on my travels in the past week. And as usual I had my eyes open for what brands promise, and what they actually deliver. I flew on SN Brussels, which we all used to … Continue reading

Posted in Advertising, African marketing, African travels, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Local Brands, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment