Tag Archives: Profession

Private Equity

Last weekend I spent a long day in rural Yorkshire in the North of England. Tramping the fields, we had plenty of time to chat and I met a man in Private Equity. It’s an interesting profession. Investing in enterprises … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Marketing leaders needed

We live and work in a region where there are still relatively few Marketers at Executive Board level. In fact, there are fewer Marketing Directors than HR Directors. This may reflect the perception that HR – in its traditional role … Continue reading

Posted in Advertising, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Market Research, Marketing Strategy, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The cost of Marketing

More knowledge needed It is often said of Accountants – unfairly in my view – that they know the cost of everything and the value of nothing. I wonder if the same might more properly be said of Marketing decision … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Empowerment, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment