Tag Archives: Market

Strategic Imperative

It’s October, which means budget time. This is the month where we combine the last drive to deliver the the current year target with the drafting of strategies for the coming year. Most established businesses have their templates and formats. … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Join the dots

Sometimes a company’s website bears little relation to its business purpose. In the third decade of the online age this is disappointing. It suggests that online activity is not central to the enterprise, when it has to be. Those of … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, The Brand Inside, Workshops | Tagged , , , , , , , , , , , | Leave a comment

Let it shine

As every day passes there are fewer places to hide what a former American Vice President called ‘an inconvenient truth’. Al Gore was referring to climate change, but I’d like to put a fresh twist on his adage. It’s time … Continue reading

Posted in Advertising, African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Human Relations, Internal brand | Tagged , , , , , , , , , , , , , | Leave a comment

Brand Culture must include safety

There’s a growing realisation that ‘brand’ really means the market perception created by everything an organisation does. Sometimes brands put their staff or customers in harm’s way, so this now needs proper consideration as part of a QHSE assessment. In … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , , | Leave a comment

Branding post-merger

After two decades of progress and innumerable calamities, the supermarket category in East Africa is again in flux. This time the highly professional retail brand Carrefour is coolly selecting the best growth opportunities from the wreckage of the supa-duka boom. … Continue reading

Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , | Leave a comment

Are you CEO material?

It’s never too soon to begin thinking about the future of your career, especially if you intend to lead a business one day. But surprisingly few people take time to consider the skills they will need when they become the … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

No Trust in the Workplace

Some years ago, I traveled to Dubai on business, and visited our local Ad Agency offices. Like many commercial concerns in the Gulf, it was run by Lebanese and staffed with expatriates. From Australian creatives to Filipino computer operators; I … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Information Technology, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

What’s in a name?

CEO behaviour directly impacts brand health. That’s why it’s prudent to prevent your leader’s personal brand becoming bigger than the company’s. To be fair, this hasn’t happened too frequently in our region. I can count the examples on the fingers … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Growth, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , | 1 Comment

Retail success requires relationships

One of the greatest retail success stories in the world, that has prospered for over a century, is now facing down new retail giants. Very soon, online shopping portals Amazon, Alibaba and eBay will command 40% of global e-commerce. Like … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, ICT, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment