Tag Archives: market research

Private Equity

Last weekend I spent a long day in rural Yorkshire in the North of England. Tramping the fields, we had plenty of time to chat and I met a man in Private Equity. It’s an interesting profession. Investing in enterprises … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

CEO confidence

I have an appetite for market research. Sometimes it tells you things you don’t know; always it prompts you to reflect. The latest study to pop into my inbox has been a Business Confidence Survey, sampling 90 business leaders in … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Invasion of privacy

Where should market research draw the line? I’m an Apple fan. I’m not too sure how well Apple is sticking to its original brand promise to the market, but I’m prepared to give it some leeway. I like the system … Continue reading

Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , | Leave a comment

Getting to know you 2

What’s new about Africans? Last week we acknowledged global business’s newfound interest in Africa. And we suggested that a weighty knowledge toll has to be paid. Africa takes some understanding, and no inkling of the diversity of African consumers is … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment