Tag Archives: Italy

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Culture building never ends

I have a coffee pot that I bought in Italy. Most Italian households have one, made by Bialetti. It’s a simple affair: you put water in the bottom and coffee grounds in the middle. Then you put it on the … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Public Relations, The Brand Inside, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Frugal Marketing

Brand innovation turns to affordability They say that beer brands are all about image. To some extent that is true, but it does undervalue the craft of the brewer. A craft we should encourage, especially in Africa, where lager is … Continue reading

Posted in Advertising, Brand Marketing, Current affairs, Global Brands, Global Statistics, Motor Industry, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment