Tag Archives: investors

China the Brand

Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading

Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Going Off-Message

Thanks to the efforts of well-meaning people, many organisations in Africa now ascribe to a vision, a mission and a set of values. Some of them are short, sharp and to the point. They tend come from places with very … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The trouble with corporate brand values

One of the many challenging tasks leadership teams set themselves is the definition of corporate values. In the evolution of business in Africa, this is now seen as a mandatory component in professionalising an organisation. Setting the ‘core values’ often … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Kenyan Market, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Intelligent persistence wins pitches

Successful deal makers don’t take a ‘NO’ for an answer but return to prospects with value. According to research by Angela Duckworth, “grit” is what counts. The persistence driving people to keep going despite setbacks is a bigger predictor of … Continue reading

Posted in Advertising, Brand Marketing, Brand Reputation, Chris Harrison Africa, Market Research, The Brand Inside, Uncategorized | Tagged , , , | Leave a comment

Transcentury Group CEO, Gachao Kiuna on FDI in Africa

The latest report on foreign direct investment into Africa and select African countries was released on Thursday by the UN’s Conference on Trade and Development. “China has maintained its position as the continent’s top investor, pumping $56.4 billion into sub-Saharan Africa … Continue reading

Posted in African Business, African marketing, Current affairs, Global Statistics, Market Research, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

IPO failure

Why brand equity matters. IPO: the Initial Public Offering of Company stock on a public exchange. In Africa we had an unconditional love affair with them for perhaps ten years.

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