Tag Archives: India
With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading
RH asks: I’ve heard a lot of researchers talk about in.There’s even a research company in Nairobi called Consumer insight. Please articulate what is an insight and how can it help marketers to target consumers better?sights.
Brand innovation turns to affordability They say that beer brands are all about image. To some extent that is true, but it does undervalue the craft of the brewer. A craft we should encourage, especially in Africa, where lager is … Continue reading
By 2050 the market in Africa for telecom services (and for many other goods and services) will grow by an additional 1.5 billion people, representing almost half of the total market expansion worldwide.
Recently we looked at the three most important motivations of young people. All over the world. From Bujumbura to Boston. From The Go Down to Gollywood -Ghana’s nascent TV production community.
A couple of weeks ago I gave some marketing insights into the Chinese domestic economy. On the basis that we should know our ‘frenemy’ better. c. The bad news for us is that we don’t add much value to what … Continue reading