Tag Archives: ICT

Understand brain capacity

I was listening to a CEO address her team on their execution of the brand strategy; and what began quite reasonably turned into a repetitive rant. I’ve seen it before, so many times. So afterwards I asked why she felt … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Social marketing, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , | Leave a comment

Superbrands 2

It’s awards season in the field of marketing in East Africa: A time of contrasts. Next week sees the first Kenyan Advertising Awards competition to be held in over a decade.  We should welcome its return.  But we should acknowledge … Continue reading

Posted in Advertising, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Brand or culture, which comes first?

I’m working with a client on a project to rebuild the marketing capability inside his business. Recently he asked me a very pertinent question. “Which should come first, your culture or your brand? By “brand” he was correctly referring to creating branded … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, ICT, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

LinkedIn

Use it to build your personal brand When you write a regular column, and people are kind enough to read it, you sometimes create problems. Some are beyond your control. Dodgy sub-editing by the publisher’s team can make you look … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Empowerment, Internal brand, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Is Envy a sin?

Not for marketers. Very often, marketers are guilty of approaching Africa as a lumpen mass. A huge Continent of similarly disadvantaged people. Not just disadvantaged economically. But stripped of much of their humanity, too.

Posted in Advertising, Africa statistics, African Business, African marketing, Current affairs, Direct marketing, Kenyan Market, Market Research, Public Relations, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

China takes an interest in Kenya’s media scene

http://www.businessdailyafrica.com/Corporate+News/Nation++Royal+Media+lose+appeal+for+signal+distribution+licence/-/539550/1204274/-/item/0/-/13jtaxyz/-/index.html No surprise to most of us who have seen the Star Times brand arrive in African markets. Star Times technology is amazing, and targets the BOP with rock bottom prices. Has anyone watched the content, though?

Posted in Advertising, Africa statistics, Digital space, Media Investment | Tagged , , , , , | Leave a comment

David Sable on the abuse of power

Read Y&R’s global CEO on what links  Anthony Weiner, Dominique Strauss-Kahn, Bashar Assad and Robert Mugabe http://www.weeklyramble.com/culture/power-abuse <http://www.weeklyramble.com/culture/power-abuse?wt.mc_id=20110620>

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Great Youtube piece on digital in Africa

Very cool summary of Africa’s hottest topic http://youtu.be/UxSBiJd5RKU

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More positive news on Mobile Internet for Africa from Eric Schmidt

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