Tag Archives: Government

China the Brand

Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading

Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Call to action

Businesses must have a purpose; and brands must have a call to action. Without the former, employees have no direction. Without the latter, customers have no reason to buy. Business purpose is an output of business strategy. It’s the bold … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Thinking ahead

One glance at any media outlet at the moment will bring you up to speed with a so-called seismic event in international politics and economics. The British people have been given the opportunity to vote in a referendum about continued … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Current affairs, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Christmas Clean up?

As you read this, most businesses are preparing to close for the holidays. It’s the end of a long year, and many are celebrating milestones. Last week I read that the CEO of the region’s biggest enterprise – Bob Colleymore … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Christmas, Culture change, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Cloudy outlook

Should modern business embrace the Cloud? It’s not often that IT people get to discuss a subject that the rest of us are prepared to entertain. IT remains a Dark Art, peopled by the bright and the uncommunicative. At worst … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, ICT, Internal Communication, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Jurassic Park

Kenya Media scene in darkness Half of Kenya’s TV stations have deliberately switched themselves off for an unspecified period. So now wouldn’t be a bad time to catch up with some reading. I myself dusted off an old copy of … Continue reading

Posted in Advertising, Africa statistics, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Current affairs, Digital space, Empowerment, Government, Kenya Government, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Viral brands take care

Ideas don’t spread just because they are good Sometimes you look back and wonder at how you became connected with an idea or a person. The chances seem infinitesimally small. Five months ago I met a security contractor in our … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Kenya Government, Kenyan Market, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Tourism winners specialise?

When mass market just won’t do The East African winter is hardly the long dark night of the soul, but it does go on a bit. Time to flee the city, and this weekend I found distraction at Ol Pejeta … Continue reading

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Solar Power

Time for consumers to shine. In this column we usually look at opportunities for brands. But just for a change, I’d like to encourage everyone, as consumers, to think about a chance to exert their power. And (ironically) do so … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Government, Kenya Government, Kenyan Market, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Healthcare Brands

A global opportunity. Healthcare on the African Continent is either in the hands of Government or a big business opportunity. Ironically some of the best healthcare provision falls in between those two camps, with semi-charitable organisations like the Aga Khan … Continue reading

Posted in Advertising, African marketing, Brand Marketing, Chris Harrison Africa, Empowerment, Government, Internal brand, Market Research, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment