Tag Archives: Europe

Social media in trouble

Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading

Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Media Investment, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Invest in employee education

Here in East Africa there’s never been a lack of interest in training. Twenty years ago diners seeing the Training Levy added to their restaurant bill used to joke:  ‘Good heavens, we’re not still training him are we?’ A substantial … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal Communication, Social marketing, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Being on-brief

Something wonderful happened last week, so I thought I would share it with you. I was working inside a very exciting business that exports fashion from Africa to Europe. It’s a modern African success story. Inspired by a UN initiative. … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

The office idiot

  Have you ever been in a meeting with someone who wastes your time? A colleague?  A supplier? A Government official?  A representative of your brand, or someone else’s? I’m pretty sure you have been. And you will be again: … Continue reading

Posted in Advertising, African Business, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Building your own Employer Brand

Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Digital space, Direct marketing, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Eventful, or not?

Why branded events sometimes fail. When I was first learning the trade of marketing I was fortunate to be part of a graduate programme run by one of the world’s most established breweries. As I recall, there were eight in … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Politicians

They make gimcrack brands. Politicians are a funny lot. Their purpose is usually defined (by others) in altruistic terms. To represent the people. To promote the value of society.  To protect life and property. And so on. An endless list … Continue reading

Posted in Africa statistics, African Business, African Leadership, African politics, Brand Marketing, Brand Reputation, Chris Harrison Africa, Global Brands, Government, Kenyan Politics, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Take care what you share

Facebook is for keeps Today I want to touch on an aspect of personal branding that most people discount. It’s how you appear on social media, and how much you share. In our rush to declare our individuality; and use … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, African Youth, Brand Reputation, Chris Harrison Africa, Current affairs, Digital space, Facebook, Media Investment, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

It’s a sh*t job.

Social marketing is not glamorous, but someone has to do it. The number of African graduates who aspire to work in Marketing is finally on the increase. This is a good thing. Until recently any youth expressing an interest in … Continue reading

Posted in African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Education, Global Brands, Kenyan Market, Local Brands, Marketing Strategy, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , | Leave a comment

Open skies at last over Africa?

Emirates targets KQ with Africa’s low-fare plan By DAVID HERBLING Source: Business Daily – Kenya Emirates Airlines is planning partnerships with Africa-focused low-cost carriers in a move that will deepen its rivalry with Kenya Airways and boost the firm’s footprint … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Current affairs, Global Brands, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment