Tag Archives: entertainment

Employees need to fit your culture

Amid the general wailing and gnashing of teeth that surrounds the Millennial discussion, one occasionally happens upon something sensible. I’ve been reading about how the online entertainment brand Netflix sets expectations for employee contribution. It’s surprisingly hard line; and contains … Continue reading

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How not to engage staff

Leadership teams in Africa would be the first to admit that employee engagement is still a relatively new area of competence. Great strides are being made, but from a very low base. One might say this is inevitable on a … Continue reading

Posted in African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, Internal Communication, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Eventful, or not?

Why branded events sometimes fail. When I was first learning the trade of marketing I was fortunate to be part of a graduate programme run by one of the world’s most established breweries. As I recall, there were eight in … Continue reading

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Cloudy outlook

Should modern business embrace the Cloud? It’s not often that IT people get to discuss a subject that the rest of us are prepared to entertain. IT remains a Dark Art, peopled by the bright and the uncommunicative. At worst … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, ICT, Internal Communication, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

SBC writes: I am a small-scale marketer: an individual, not a company. I help small businesses get customers and grow through social media since they      can’t afford high advertising and marketing costs. I find it difficult to woo … Continue reading

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